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Maximizing impact: Marketing resource allocation in lean times

Martech

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Eventually, you have to do less and it’s your job as a leader to figure out what goes. And yes, data is your guiding light, especially when resources are scarce. Skills development.

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Producing Consistent Content with Limited Resources: An Interview with Liz Wassmann of Farmer’s Fridge

Brandpoint

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. AKA, most of us!)

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Scaling personalization without the correct expertise and resources is a significant challenge. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual. While daunting, these challenges can easily be overcome.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company As the owner of a small to mid-sized manufacturing company, I face several significant challenges in growing our business. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

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3 key categories of a high-performing marketing organizational structure

Martech

How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? How do you align your organizational structure, staffing and professional development opportunities to deliver on your vision, strategy and value proposition?

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5 Signs It’s Time to Outsource Your Content Marketing

ClearVoice

In this guide, we’ll delve into when it might be time to outsource your content marketing. Also, the benefits of partnering with a reliable content agency and some guidelines for choosing the right content strategy agency. No time or resources to create and manage content in-house. Here are some telltale signs: 1.

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How Personalization and AI Can Improve the Process of Qualifying Leads

Marketing Insider Group

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? Not at all.