Conversica

JUNE 12, 2020

Create Customer-Centric Marketing Messages. Knowing this, it’s vital that Marketing leaders take campaign messaging back to the basics. Customers, regardless of B2C or B2B, are less interested in being sold to right now than they are in actual guidance. Align Daily to Move Quickly.

Ideal Customer Profiles 52

Ideal Customer Profiles Webinar Metrics Marketing Strategy Marketing & Strategy 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

New North

AUGUST 29, 2023

The future of lead generation lies in embracing customer-centric methods and harnessing the power of modern approaches like content marketing, social media, and account-based marketing. A customer-centric approach is essential for generating high-quality leads that convert into paying customers.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

markempa

APRIL 4, 2017

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. The bottom line is: No matter how technology changes the type of content we’re producing, and how our customers engage with it, the value of that content shouldn’t be compromised. 1) Align Sales and Marketing.

Top of Funnel 271

Top of Funnel Content Cross-Selling B2B Sales 271

Conversica

JUNE 12, 2020

Create Customer-Centric Marketing Messages. Knowing this, it’s vital that Marketing leaders take campaign messaging back to the basics. Customers, regardless of B2C or B2B, are less interested in being sold to right now than they are in actual guidance. Align Daily to Move Quickly.

Ideal Customer Profiles 40

Ideal Customer Profiles Webinar Metrics Marketing Strategy Marketing & Strategy 40

KoMarketing Associates

AUGUST 26, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. This is the format many B2B marketers will spend most of their resources on. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

markempa

SEPTEMBER 8, 2014

If you’re randomly calling, emailing or direct mailing your customers and think it’s just a numbers game, then you need to stop. Your customers feel the same way. John Jantsch writes in this post on Ductape Marketing Blog, “You don’t have to be a pest when you call people. In fact, don’t sell.

Cold Calling 120

Cold Calling Lead Nurturing Lead Scoring Lead Ranking 120

Only B2B

FEBRUARY 16, 2022

As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved. Put The Customer First. Customers have always been at the centre of B2C marketing.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

ClearVoice

AUGUST 28, 2023

This can create an emotional attachment to your brand and increase customer loyalty. Case Study: Successful Expert Content Implementation A popular example of using a subject matter expert would be hiring a registered dietitian to write content for a health food brand’s blog. They might be a resource when coming up with content ideas.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. Start with doing a little research on your target customers.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Marketing Insider Group

NOVEMBER 16, 2021

It’s the Year of Customer Centricity (again). The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX). Metrics and Measurement have never been more important.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SmartBug Media

JANUARY 30, 2020

Even if all the pieces are connected, there’s still a risk of misdirected messages that’s important to combat and—more importantly—plan for to ensure you’re maximizing engagement and success throughout the channel. Although the message may differ slightly based on the partners’ audience, the goal of collaboration is consistency.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Brandpoint

APRIL 26, 2021

Work this language into your marketing messaging, such as segmented emails or ad copy Aim to connect to your audience on their level [Read More: How to Gain Trust from Readers with Credible Content ] 2. If you’re creating top-of-the-funnel content with a goal of awareness, realize that it isn’t the time and place to be totally brand-centric.

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Porch Group Media

JANUARY 26, 2021

Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Litmus

MAY 7, 2020

We’ll be adding interviews here on the blog, recorded sessions on the Litmus Live Everywhere site, and more. You can watch Shreyas’s entire presentation from Litmus Live 2019 below: As marketers, we need to shift our messaging for any number of unplanned reasons – natural disasters and pandemics are just a couple of examples.

Paid Search Agency 76

Paid Search Agency Ad Frequency Urgency Marketing Planning 76

TrustRadius Marketing

SEPTEMBER 28, 2022

Successful customer engagement is essential for any business that wants to survive and grow. Your marketing strategy should include a roadmap to optimize your customer interactions. This applies to both existing customers and potential customers. Effective Customer Engagement Strategies. Get to Know Your Customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Account-Based Customer Success. Since ABE is a fundamentally different approach, it requires different metrics – metrics that provide an account-centric lens to your measurement. Use both together.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Content4Demand

JULY 21, 2020

Marketers continue to find success with audience-centric content, and for good reason. Product-centric content just doesn’t resonate. For one thing, a strategy without a buyer’s perspective leads to inconsistent messaging. You don’t want buyers receiving mixed or opposing messages they have to decipher.

Content 65

Content Buyer Personas Webinar Metrics Customer Surveys 65

Litmus

MAY 6, 2020

We’ll be adding interviews here on the blog, recorded sessions on the Litmus Live Everywhere site, and more. You can watch Shreyas’s entire presentation from Litmus Live 2019 below: As marketers, we need to shift our messaging for any number of unplanned reasons – natural disasters and pandemics are just a couple of examples.

Paid Search Agency 76

Paid Search Agency Ad Frequency Urgency Marketing Planning 76

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. So, it is not only engagement rates that are high during this crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Vidyard

MARCH 30, 2022

There is no shortage of great sales resources out there. Customer Stories 2.3 Messaging and Positioning 4.3 Now That You Know All the Top Sales Experts and Communities Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Walker Sands

JULY 15, 2020

In the second installment of our two-part blog series derived from conversations at our Marketing Masters: 3 Essential Pillars of Communication for Achieving 2020 Marketing Goals online event, we’ll discuss effective external communication strategies for connecting with customers and prospects. Read part one here.).

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Top of Funnel Digital Marketing Funnels 52

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. This customer-centric approach makes their brand come across as approachable and connected to the community. They’re a powerful tool for getting your message across.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Valasys

SEPTEMBER 8, 2023

Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. Imagine intent data as your secret tool for understanding your potential customers on a whole new level. It’s like having a superpower that lets you peek into their online world.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

KoMarketing Associates

AUGUST 18, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. This is the format many B2B marketers will spend most of their resources on. Product videos.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

DemandBase

JULY 16, 2020

Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. So for the purposes of this blog, we delve into creating a successful 1:few approach. Thus, you can scale messaging to the entire buying committee rather than to just one individual.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

SalesIntel

AUGUST 21, 2023

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. These data will then drive more personalized messages.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Conversica

DECEMBER 18, 2020

There are quick, easy wins, like personalizing messaging with a prospect or customer’s demographic information. If anything, customers are going to continue to demand it more and choose to do business with those brands that do it well. Traditionally, communicating with your prospects and customers is one-directional.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Pam Didner

JULY 5, 2020

Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. While sales teams refer to customers as ‘accounts’, marketers prefer to ‘personify’ their audiences using buyer personas. Both teams start at the bottom of the funnel by identifying their ideal customer.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Ideal Customer Profiles (ICPs): An ICP is a categorical description of a potential buyer that would benefit significantly from an offering.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Kapost

DECEMBER 14, 2016

In the middle of these requests is some sort of traffic cop function, typically a set of project managers, taking the requests, prioritizing them, looking over the creator resources and their capacity, and trying to manage the inevitable variations of the plan. Resources are generally allocated to whoever yells the loudest.

Work Management 48

Work Management Marketing Management Lead Ranking Top of Funnel 48

TrustRadius Marketing

JANUARY 29, 2019

Funnels are the mechanisms that convert leads into customers. This ubiquitous analogy represents the stages a prospective customer goes through on their buyer journey. This process of “widening the funnel” finds more potential customers, eventually leading to more sales. After their trial, they might become paying customers.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

Funnels are the mechanisms that convert leads into customers. This ubiquitous analogy represents the stages a prospective customer goes through on their buyer journey. This process of “widening the funnel” finds more potential customers, eventually leading to more sales. After their trial, they might become paying customers.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Terminus

SEPTEMBER 5, 2023

Prospecting The starting point for successful account-based marketing is identifying and efficiently targeting high-value accounts that closely align with your ideal customer profile (ICP). These are expensive resources that aren’t actively selling a fifth of the time! No more guesswork. No more contact and email finding on a whim.

Marketing AI 29

Marketing AI Account Based Marketing ABM Ideal Customer Profiles 29