Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Social Buyer Persona Listening. . 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Webbiquity

MARCH 30, 2012

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.).

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009). 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. Culture, both corporate and social, affects the price that buyers are willing to pay for content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. Culture, both corporate and social, affects the price that buyers are willing to pay for content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Hubspot

APRIL 6, 2018

That's important, because it was that type of ad that allegedly played a role in the aforementioned efforts to share divisive content on Facebook (and other social networks) that could have ultimately influenced the 2016 U.S. Feel free to reach out on Twitter. presidential elections.

Advertising Agencies 75

Advertising Agencies Facebook Advertisements Advertising 75

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Customer Experience Matrix

JULY 16, 2009

What really impresses me is that Techrigy is a serious social media monitoring solution. This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Social Enterprise: Interview with 7thFloor Magazine. La Rivoluzione dei Social Media entra nelle Imprese (Italian).

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Biznology

AUGUST 26, 2014

million — than it has to do with becoming the biggest sensation of the entire summer, becoming truly viral, ubiquitous, and effectively bringing a relatively obscure, rare, and under-researched disease, amyotrophic lateral sclerosis, effecting between 10,000-30,000 people, into global focus and universal issue awareness.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. By not participating in social media, you embolden your critics while ignoring your fans.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. I think the same is true for the bevy of social tools. The social side is interesting when it comes up in B2B or B2C.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

MARCH 10, 2009

They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Knol may lack Wikipedia's cachet, but it's a much friendlier place. 7 VisualCV 51,989 85,993 +174.0%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Start Twittering. Consider writing a Wikipedia page about yourself. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. SocialText. Sponsored Post. Stuart Henshall.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

MARCH 23, 2017

Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Collect and curate content from across your social networks; Paper.li automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Buffer

OCTOBER 25, 2018

Is your target audience using that social media site? How many social media sites can you manage at once ? To make things easier for you, I did some research and compiled information about the 21 top social media sites in 2018. Tik Tok (also known as Douyin in China) is a rising music video social network.

Social Media 111

Social Media Media Brand Identity Branding 111

Convince & Convert

MAY 31, 2012

We’ll talk about Eric’s social media stat of the week in a minute here, but I’d like to talk about something else statistically oriented. If you’re a B2B company and you believe that LinkedIn is the best possible way for you to deploy your social media self, I think maybe you need to look around a little more broadly.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Buzz Marketing for Technology

JUNE 27, 2008

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. Facebook, YouTube, Twitter, Flickr). is redefining what and how and with whom we learn. tools (e.g.,

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson # 5 Use Social Networks. Lesson #7 Learn to Twitter. One of the topics was microblogging, and Twitter was discussed.

Social Media 100

Social Media Class Web 2.0 Media 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Social media and leadership. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. This is especially helpful when you have a short list you’re researching.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Convince & Convert

JUNE 21, 2012

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Listen Now. The RSS feed is: [link].

Work Management 118

Work Management Marketing Management Stats Social Media 118

Buzz Marketing for Technology

OCTOBER 20, 2008

Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Dating and Social Networking. Follow your friends’ updates with Twitter RSS feeds. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 16, 2008

Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Dating and Social Networking. Follow your friends’ updates with Twitter RSS feeds. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research.

RSS 100

RSS Budget Programs Work Management Marketing Management 100

B2B Marketing Zone Posts

JUNE 9, 2010

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. Twitter or Facebook: Which Is Right for Your Business? , Twitter (146).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

FEBRUARY 21, 2017

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Google Review Count: 346.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. am not someone who watches Twitter while the panel is going on, so none of the below suggestions relate to that. The Results. So this sounds great. wasn’t disappointed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Moz

JULY 17, 2019

The research shows that Google re-organized its index to suit a different presentation of information — especially if they are able to index that information around an entity-concept in the Knowledge Graph. All this great data from these two really set the stage for a fundamental shift in SEO strategy as it relates to Mobile-First Indexing.

SERP 50

SERP API Mobile Advertising Verticals 50

Biznology

JANUARY 16, 2018

From early bulletin boards and USENET all the way to decades-old message boards, forums, and even social networking services, including Facebook. Silicon Valley, Austin, Boston, or the Research Triangle; an actor, poet, or thespian? Yes, even Facebook! San Francisco, Hollywood, or Manhattan; a nerd, geek or dweeb?

Communities 223

Communities Best Practices Conference Wikipedia 223

Buzz Marketing for Technology

JUNE 27, 2008

Wikipedia: History of personal learning environments. Stephen Downes (National Research Council, Canada). Questler : a community learning site with a strong social network flavor. Twitter updates. Wish-list: aggregate outbound social media experience. Does Twitter fill a communication void?

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100