Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JULY 20, 2015

About 80-percent them are already doing preliminary buying research on their own, using the web to gather information about potential solution providers. But what they often lack from this initial research is a true understanding of how a potential solution provider can solve a specific business challenge their company faces.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JULY 27, 2015

But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. In previous generations, marketers have been thought of as “lead generators” for the sales department. CMOs Play a Comprehensive Role.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

JULY 2, 2015

According to the MHI Research Institute, in both 2013 and 2014 companies claimed that their number one pain point was the ‘inability of their sales team to communicate their value story.’ Use Visual Storytelling to Communicate Value.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JUNE 16, 2015

Millennials know that they can find the answers to all product questions on the web so they conduct all their research prior to reaching out and essentially want to know what business driver companies can move for them, i.e. cost, time, win rates, etc., not how their solutions work or why they’re better.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

MARCH 24, 2016

As people do their own research prior to engaging with individuals from your company, make it easy for them to find interactive experiences that help them learn even more about your business, products and differentiated value. Here are three ways to engage your customers better: 1. Start engaging before they become customers.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

FEBRUARY 11, 2016

Behavioral psychology research has proven that when we make decisions (even business decisions) we are influenced by both analytical and emotional factors. But even if we have clearly articulated our differentiated value, is that a guarantee that customers will buy? Not unless our unique value aligns with issues that matter to our customers.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

JANUARY 31, 2019

A panel of distinguished judges made up of CEOs, CIOs, venture capitalists, research analysts and the CIO Applications board of directions analyzed sales technology providers across the country that provided cutting-edge technologies.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

OCTOBER 21, 2015

These include large research organizations, government and oil and gas companies that require thousands of processors. You can’t look inside, see how they’re built or talk about the components,” Hagay said. THE CUSTOMER. Seagate’s product is for high-performance computing customers.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 10, 2020

As it turns out, when researchers at MIT studied financial performance of companies that took different actions during a recession or economic downturn, the data showed “investing to create and sustain a competitive advantage is still the single best recipe for dealing with downturns.”

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

OCTOBER 21, 2020

In October, Rachel joined the marketing team at Kaon with more than 10 years of experience in various aspects of marketing and marketing research. She most recently held customer-facing roles as a consultant at Forrester Research and as the head of research at GreatBlue Research.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

DECEMBER 9, 2015

Smart buyers have researched all of the content available online, and they will have already gathered the feature/function comparisons themselves. It is now up to the marketer to draw that straight line directly between customer challenges and the company’s differentiated solutions to those challenges.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

SEPTEMBER 26, 2019

She holds a Master of Business Administration in operations research from the University of Pittsburgh and a Bachelor of Science in mathematics from Muhlenberg College. Mary lives in Rockport, MA. What do you love most about working at Kaon?

Class 30

Class Enterprise Management Work Management Marketing Management 30