Remove Purchase Remove Trends Remove WOM Remove Word of Mouth
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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

What is the Repeat Purchase Rate? Benefits of Repeat Purchase Rate How to Calculate the Repeat Purchase Rate for your Shopify Store? 7 Powerful Strategies to Increase Repeat Purchase Rate And much more! Repeat purchasing can be observed in many industries, from everyday consumer goods to services.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHY SHOULD I BE DOING IT?

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Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Secondly, experts continually update their knowledge of industry trends, information, key players, tools, and ideas. Experts need to be “in the know.”

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5 Main Reasons You Should NOT Buy EveryoneSocial

EveryoneSocial

But just keep in mind that earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. McKinsey ).

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

They use them to gauge a business’s long-term performance trends. They may rely on traditional forms of information and recommendations, such as word of mouth. They don’t conflate WOM with a stranger’s review online. On the other hand, some consumers believe older reviews provide valuable historical context. (We

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Everything You Need to Know About Brand Management

Hubspot

It’s also very susceptible to external factors like news, trends, and current events. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. Influence your audience’s purchase decisions. Don’t let your brand be like Kanye. Increase sales.

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B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Or is it because the content happened to relate to a topic that was trending at the time? Was the headline catchy?