Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 110

Paid Content Promotion Budget Programs Copyright 110

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Launch Marketing

JUNE 16, 2021

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Self-Guided Training.

Conference 225

Conference Resources Peer-to-peer Paid Search Agency 225

Contently

OCTOBER 5, 2020

In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Every month or so, we host a webinar. We set a date, schedule a few announcement emails leading up to it, and a bunch of people register. Making some changes. percent of the total.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. But can you drive traffic to your website for free? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It Processing.Please wait.

Account Based Marketing 116

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 116

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget.

Webinar Metrics 124

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 124

The Marketing Blender

JUNE 5, 2024

Let’s explore the difference between lead generation and demand generation, reveal when demand gen is the missing piece of your puzzle, and share actionable tips to build a strategy that makes your market crave what you have to offer. Use visuals, polls, and questions to encourage engagement and build relationships.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. We’ve summarized the findings below on planning and promoting a webinar. Scheduling a Webinar.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Parse.ly

MAY 12, 2022

VP of Marketing Dave Cardiel recently joined The Content Advisory Founder and Chief Troublemaker Robert Rose for a webinar led by BRAND United President Chris Lyons to discuss those objectives. . Watch the full webinar. How do we get buy-in for this process of planning and prioritization in content strategy?

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing campaigns aim to promote a highly focused effort that encourages customers towards a desired action.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Act-On

MAY 21, 2024

If you can customize the email to include the specific rep assigned to their region or industry, that’s even better. Provide helpful resources Consider providing links to your most helpful resources, such as your knowledge base , support site, community, or login portal (here’s an example of webinar resources we might include).

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day. LinkedIn ).

Webinar Metrics 92

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 92

Rev

JULY 8, 2019

Indeed, YouTube is used as a tool to promote pretty much everything. Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? Didn’t have a chance to watch the webinar live? And if so, how?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 78

Webinar Metrics Demand Planning Promotion 78

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. After that, you can always try one of these email marketing services. But growing your email list can be slow going.

Paid Content 90

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 90

FMG Suite

MARCH 1, 2024

That’s why I’ve come up with five of my favorite lead-generation strategies to help you discover new or unexpected ways to attract ideal clients. You might think that it’s your services and resources, but one of the most viewed pages on these sites is actually the “About” page. You’ll also likely get new webinar ideas that way.

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. In the trenches, aligning traditional strategies with unique, high-pressure environments can pose considerable challenges to marketing teams that do not know how to adapt their perspectives and processes to align with those used by private equity firms.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64

seo.co

JANUARY 3, 2023

As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape. Conduct Audience Research.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. That starts with knowing your audience.

Promotion 95

Promotion CMS Development Work Management Business 95

Lead Liaison

OCTOBER 25, 2016

This is the sixth installment in the series How to Run a Webinar. The next step is to promote your webinar! Promote the Webinar. Don’t rely solely on emails as the gateway to webinar success! Your target database is just one of the ways you can get people to attend your webinar.

Webinar Metrics 48

Webinar Metrics Promotion List Brokers Lead Liaison 48

Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications. Clearly, webinars possess a lot of value.

Webinar Metrics 65

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 65

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A strong conversion rate is a quantifiable way to make a case for more video resources. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications. Clearly, webinars possess a lot of value.

Webinar Metrics 60

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 60

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 100

Webcast Webinar Metrics Practices Best Practices 100