Zoominfo

AUGUST 8, 2019

2. Tap into your social networks. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. According to one recent report, revenue increased for 24% of businesses when they utilized social media for lead generation ( source ).

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Zoominfo

FEBRUARY 19, 2018

78% of salespeople using social media perform better than their peers ( source ). IBM increased their sales by 400% thanks to their inbound social selling program ( source ). Social sellers generate 38% more new opportunities than traditional sellers ( source ). Social Selling and The Buyer’s Journey.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

FEBRUARY 7, 2018

Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. In other words, you can expect your business profile to see a significant decrease in reach and engagement. Buyer personas are detailed profiles of your best buyers. However, it’s not all bad news.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Instead, your team can use social media to engage with candidates and share valuable content.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. ZoomInfo ReachOut Our ReachOut feature simplifies your social prospecting process.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

SalesIntel

APRIL 2, 2024

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Zoominfo

APRIL 21, 2019

Let’s look at the three primary developments that have changed the way recruiters’ source candidates: Social media sourcing: Social media platforms have only been around since the early 2000s, but they’ve only recently transformed the way recruiters find candidates. 73% of companies successfully hired a candidate with social media.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. About EverString. A Complete Data Solution.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Rev

SEPTEMBER 27, 2023

Video conferencing, chat and messaging apps, and enterprise social networks are all examples of communication and collaboration tools used by successful sales teams. 3 ZoomInfo ZoomInfo is a powerful sales prospecting tool that gives you access to the contact data of professionals working at companies worldwide.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

SalesIntel

FEBRUARY 15, 2024

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Zoominfo

DECEMBER 5, 2018

Reddit, a popular social networking site and forum, has over 300 million users, 140,000 active communities, and boasts over 14 million monthly pageviews ( source ). This refers to a celebrity, influencer, or other high-profile personality using Reddit to respond to fan comments and questions.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A Complete Data Solution When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

SalesIntel

FEBRUARY 19, 2024

You can analyze the social media profiles of your prospects, and review their activity data (if available) in your CRM. Read Now – Alternatives to Zoominfo 4. Go Social Let’s get to use statistics that will encourage you to add social media to your business to business sales strategy.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Customer Experience Matrix

AUGUST 29, 2013

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

DealSignal

SEPTEMBER 5, 2023

B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. Online reviewers found it impossible to connect with prospects effectively due to incomplete customer profiles. One of the main issues with LeadIQ is its lack of complete phone number information.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Zoominfo

OCTOBER 20, 2021

Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Webbiquity

FEBRUARY 14, 2010

Use your real name in your profile. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn’t. Start Twittering.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

JANUARY 23, 2013

Business lists can be divided into four general types: Compiled files assembled from directories, the Internet, or other public and private sources, by such suppliers as D&B, InfoGroup, Data.com, NetProspex and ZoomInfo. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

SalesIntel

FEBRUARY 19, 2024

You can analyze the social media profiles of your prospects, and review their activity data (if available) in your CRM. Read Now – Alternatives to Zoominfo 4. Go Social Let’s get to use statistics that will encourage you to add social media to your business to business sales strategy.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Webbiquity

APRIL 15, 2013

Near the top of the list (assuming the default sort: by volume of visits, descending) you’ll likely see the major search engines, industry news and association websites, partner sites, popular social networks, and large online directories (such as YellowPages.com, Hoovers, and ZoomInfo).

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Zoominfo

AUGUST 8, 2019

Tap into your social networks. To put it simply, if your organization isn’t already using social media for lead generation purposes, you’re missing out. According to one recent report, revenue increased for 24% of businesses when they utilized social media for lead generation ( source ). Not quite ready to be so bold?

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Customer Experience Matrix

MAY 28, 2008

Marketers don’t seem terribly concerned with this, apart from specialized efforts to track comments in the press, blogs, social networks and similar forums. The main marketing application of this work has been building business and consumer profiles with information from public Web sources.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

WebMarketCentral

MARCH 10, 2009

They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Social Tagging. 9 Vimeo 537 2,648,778 +848.1% 7 Viddler 5,653 688,155 +669.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. To bring buyer personas up to speed and make them more dynamic, the KERN Agency came up with something called progressive persona profiling. You guessed it—dynamic data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

WebMarketCentral

JANUARY 5, 2009

Use your real name in your profile. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. For example, Tim Young the relief pitcher for the Expos and Red Sox has a Wikipedia page, but Tim Young , CEO of on-demand social networking platform Socialcast doesn't. Start Twittering.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Zoominfo

AUGUST 2, 2018

If you’re new to the ZoomInfo blog—welcome! For those who aren’t familiar with the term, buyer personas are semi-fictional profiles of your best buyers. These profiles are often created by marketers to help target and distribute campaigns to the people most likely to buy their particular products or services. Continue reading.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Albacross

JANUARY 17, 2020

Besides searching domains, you can search social profiles, send emails and bulk verify emails. LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn. If they don't have it, you can manually figure it out by putting their full name.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

SEPTEMBER 19, 2013

Most also perform their own scans of Web sites and social networks to extract sales-relevant information such as technology use and changes that suggest buying opportunities. These vendors vary considerably in the data they return, ranging from lead scores only to recommended marketing treatments to full customer profiles.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Social networking stuff fits here too. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. On the other hand, what if no one is actively looking for your product or service?

Top of Funnel 191

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 191

Lead Liaison

NOVEMBER 4, 2016

In addition to that, the marketing automation suite uses thousands of social data points from over 100 different social networks to enrich profile records. GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Leads 48

Zoominfo

MAY 28, 2018

Also, be sure to check your backlink profile regularly and have any low-quality or spammy links removed. If your company doesn’t have a presence on the most popular social media websites, there is a portion of your target audience you won’t reach. Backlinks are essential to how well your website ranks organically.

PR 194

PR SEO Marketing & Strategy B2B 194

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. On the other hand, what if no one is actively looking for your product or service?

Top of Funnel 100

Top of Funnel Ideal Customer Profiles Acquisitions Marketing Proposals 100

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. And not that useful either, because while they can see who the right contacts are they are no more reachable than they are in ZoomInfo or any other public directory.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. 2. Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. That is, the switch from static to dynamic data management.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

Customer Experience Matrix

JANUARY 17, 2009

. • external demographics, preferences, contact names: the best practice here is to supplement internal data with external sources such as D&B, Hoovers, LexisNexis, ZoomInfo, etc. social networks: these can be another source of contact names, and sometimes of introductions via mutual friends.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Zoominfo

FEBRUARY 22, 2018

Having a social media presence is great, but simply making a profile is not enough to generate leads. Utilize 3rd party tools that integrate with the social media platforms you’re already using. As social networking has increased in popularity, the number of tools designed to help you use social media has also grown.

Lead Generation 214

Lead Generation Social Media Lead Scoring Lead Ranking 214