Customer Experience Matrix

OCTOBER 24, 2014

SalesPredict is a perfect example: a small vendor with a powerful system that just launched earlier this year. It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. nurture campaigns), and share leads with a CRM system like Salesforce.com. Here are highlights of several vendors I’ve looked at recently.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

MARCH 16, 2016

Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. How many more?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JANUARY 20, 2016

B22B lead generation vendor True Influence today announced a new product to help fill these gaps. This contrasts with many intent-based advertising vendors, who serve ads to qualified audiences but don't tell clients exactly whom they’re reaching. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JULY 25, 2014

Many LinkedIn customers would have considered this unacceptable use of their profiles, regardless of whether LinkedIn’s privacy policy actually allows it (which my quick reading suggests it does). Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Biznology

NOVEMBER 27, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. But Vocus doesn’t quite match the profile of standard marketing automation products. User rights are organized around “profiles”, which might relate to a company, brand, or product line.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. These are used mostly to help assess data quality and to profile new inputs.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

APRIL 13, 2016

As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. ONE was released in 2014 but has kept a low profile in the U.S. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. until recently.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

AUGUST 6, 2013

Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their clients. It’s a little hard to review software that isn’t used by its buyers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Messaging and real-time interaction are software-as-a-service only, while other components can run on-premise or be hosted by the vendor. responsive design").

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2012

More specifically, the decision managers assemble a consolidated customer profile by pulling data on demand from external systems rather than storing it internally. I chalk this up to their heritage as a content management vendor. Cards are used in decision rules to select contents and treatments for each person.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. The vendor argues that this removes a critical roadblock for many marketers, who have trouble building such workflows on their own.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 10, 2013

On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages. As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

LeadSloth

NOVEMBER 16, 2009

Many attendees were confused by CRM vendors claiming to offer full marketing functionality. For CRM, I focused on Salesforce.com. Profile-based Lead Scoring. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. Strong Features of CRM. Opportunity creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Big Data propaganda is rampant these days. Garbage in; garbage out.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Customer Experience Matrix

DECEMBER 19, 2011

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JUNE 14, 2013

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Since Genius has highlighted the issue, let's dive into its Web tracking.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 30, 2009

Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

LeadSloth

NOVEMBER 16, 2010

via progressive profiling), so they could run more targeted campaigns. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Measuring Replies to Nurturing Emails.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

MAY 4, 2010

A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. However, the value is so obvious that I expect many other vendors will soon follow. It does add the Twitter ID of known visitors to their lead profile when possible. I got details from two of them last week.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Is it easy for the vendors to implement? Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# How useful is this?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 9, 2011

While some other system provide this, many marketing automation vendors rely on third-party products instead. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. These include limits on lead scoring and lack of progressive profiling.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. Most other vendors charge extra for a dedicated IP address if they make it available at all. -

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100