Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. It’s called social proof.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

Use emotional words and phrases , and think about triggering their hot buttons. You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Obviously it’s all about your readers. How is it going to improve your clients lives?

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

AUGUST 5, 2010

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. They: Grab attention through outrageous headlines and images.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

SEPTEMBER 20, 2011

Use emotional words and phrases, and think about triggering their hot buttons. You must tell them how they will feel, when they use your services or products. Think about this: How is this product/service/concept going to reach out and touch your client? Obviously it’s all about your readers. Use imagery and associations.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

OCTOBER 21, 2010

8 out of 10 new product launches fail. Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. The only true market research comes from monitoring brains of consumers as they react to messages, through neuromarketing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

FEBRUARY 14, 2012

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. Persuasion triggers and emotional hot buttons. The only way to differentiate a company’s products and services is through adding emotional value.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Your blog writing can improve. Ba-da-boom , instant sales and subscriptions.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 22, 2011

I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Your blog writing can improve. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. Authenticity.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

MAY 26, 2010

Build trust with readers so they ask for products and services. Giving generously of your expertise on your blog is what is called the reciprocity trigger. Reciprocity and social proof are two strong triggers that set the stage for reader conversion. Unravel the mysteries, make something complicated easy to understand.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

SEPTEMBER 28, 2010

They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. It’s neuroscience in action.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. Persuasion triggers and emotional hot buttons. The only way to differentiate a company’s products and services is through adding emotional value.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Most of them center on writing about how to solve a problem for your readers.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 16, 2015

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. But if you don’t have a lot of clients, or you’re starting a new business or product, how do you get quality client testimonials ? Vague or irrelevant to the product or service at hand.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JULY 15, 2010

Are they able to use triggers to get us to buy stuff? They already have … just look at the herd mentality of Internet guru product launches. Will marketers be able to influence online buying decisions with subconscious persuasion powers? How is brain research influencing marketers? And yet, I sense some changes afoot.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. What makes your solution better or unique? Why should readers act now?

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100

Writing on the Web

SEPTEMBER 13, 2010

Why do people decide to buy a product online? Here are ten key triggers that help influence readers to take action. How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

JULY 15, 2011

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act. It doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Why should anyone believe you?

Digg 100

Digg Trigger Marketing Buzz Act-On 100

Writing on the Web

JUNE 13, 2011

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. While women process messages with more emotions than men, both must be engaged emotionally for a message to be remembered and acted upon.

Tips 100

Tips Digg Buyer Personas Content 100

Writing on the Web

OCTOBER 6, 2010

Marketers must uncover the key emotional triggers their product inspires and pinpoint them in their messages. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon.

Digg 100

Digg Content Buyer Personas Buzz 100

Writing on the Web

OCTOBER 5, 2010

The fear is that use of that knowledge could do more than stoke interest in a product — it could more or less compel interest. There have been a few experiments using fMRI machines to scan the brains of consumers while answering questions about products and shopping habits. I don’t think it has. Could it be?

Advertisements 100

Advertisements Advertising Ethics Copywriting 100