B2B Memes

SEPTEMBER 29, 2011

I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. Most trade editors I know already complain about their steadily increasing digital workload. The future of online trade journalism may not lie with large independent publishers. Digital Drudgery and Second-Stage Shovelware.

Ethics 100

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B2B Memes

OCTOBER 6, 2011

This is especially true in the world of trade journalism, where much of the work entry-level journalists are asked to do could be handled just as well by an algorithm. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery.

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B2B Memes

OCTOBER 22, 2010

.&# It reads as follows: “Publications engaged in or associated with the manufacturing or marketing of branded products and services should ensure that advertisements or promotions for their own products and services cannot be mistaken for editorial content.&#.

Rules 100

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B2B Memes

OCTOBER 19, 2011

That prompted a response from a practicing trade journalist and former colleague, who asked “I can see why knowing things like HTML and CSS can be helpful but do most journos need more than that?”. There’s nothing new about needing to comprehend the means of your production in order to perfect your message. “This is impossible.

Work Management 100

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B2B Memes

MARCH 12, 2010

Editors of trade publications are confirmed believers in the preeminence of high-quality content. The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. In their minds, everything in their publications is or should be outstanding.

Demand 100

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B2B Memes

SEPTEMBER 9, 2010

The expert columns and in-depth, bespoke research reports are a major point of differentiation for us from other trade media. We can see many future ways of expanding the product offerings over time. We are also both relatively “visible&# with blogs about the business media sector and affiliations with trade associations.

Media 100

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B2B Memes

SEPTEMBER 6, 2011

By way of disclosure, I should say here that while I’ve been practicing trade journalism for 25 years, I didn’t go to journalism school, or even take a journalism course. Likewise, the differences between trade and consumer magazines, or between trade journalism and newspaper journalism, have steadily dwindled.

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