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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Learn how to increase your response rate.

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What I Wish I Knew about Outreach from the Start (An Ode to Skee-Lo)

Outreach

The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. Our response rate on that step jumped from 2.1% Don’t wait for Outreach to think up new things for the product to do. I wish I was a little bit taller – prophecy fulfilled. I wish I was a baller.

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Hey, Salespeople — Welcome to Meme Selling 101!

Adobe Experience Cloud Blog

So, you wonder, what can you do to get back in touch with this prospect and get them excited about you and your product again? It’s worth noting that this particular email has garnered around a 25% response rate from prospects that were previously non-responsive!): To learn about them, visit the Wikipedia of memes.

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10 Cliché Marketing Taglines We Should All Stop Using

Hubspot

Marketers have always wanted to deliver the most creative and compelling messages to achieve high response rates. Commonly used as a way to describe a strength or benefit of a product or company, this awesome phrase tends to run rampant in the technology and manufacturing industries. b ut being creative and original is hard.

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B2B Link Building Strategies That Really Work

KoMarketing Associates

This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). That being said, you need to know what kind of strategies you can rely on and even more importantly – how to implement them.

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Do Email Open Rates Really Matter?

The Point

So why are there misconceptions about what an open rate means, and how can it be used as a valid statistic in measuring the success of email campaigns, if at all? Let’s start by defining what open rate means. So as an absolute measure of email performance, open rates can be inaccurate on several fronts.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Photo credit: Wikipedia. They’ve developed a product or service for a reason, and by getting them to describe the problem, I quite often can narrow the audience from “everyone.” One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60. Response rate?