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APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? For example: Junior employee downloaded an introductory guide to your general area of expertise? Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

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APRIL 17, 2018

Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. More and more companies are turning to chief marketing officers (CMOs) as CEO candidates.

CMO 177

CMO Marketing Strategy Marketing & Strategy Organization 177

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DECEMBER 7, 2023

it eliminates the need for crafty workarounds, productivity slowdowns, and the frustrating roadblocks that made you want to switch in the first place. When marketing automation integrates easily (we’re looking at you, CRM!), Feel stuck in the 90s? It might be time to implement marketing automation with a new provider!

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

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SEPTEMBER 25, 2023

Product marketers who develop go-to-market strategies and positioning. Content marketers who strategically produce content across the lifecycle (including sales enablement materials). Marketing operations specialists (MOPS) who manage the technology and processes that support marketing (like a marketing automation platform).

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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MAY 7, 2024

Customer Retention Marketing and Adding Value From the moment customers decide to purchase our product, there’s a value exchange. Whatever you create should be focused on helping your customers get the most from their existing products without any sales pitches. Retention marketing is a frequently overlooked strategy to score big wins.

Planning 130

Planning Webinar Metrics Landing Pages Ad Exchange 130

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SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. For example, you may have an executive decision-maker and an individual product user at the same company with significantly different motivators and pain points. Enter lead scoring.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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OCTOBER 6, 2023

For example, say you provide B2B products and services. Try using SMS to offer exclusive pre-release access to a product, or deep discounts for loyal customers. Alert B2B customers of software or product renewals or of critical product changes. Any brand can use SMS as a direct relationship building channel.

SMS 182

SMS Advertising Mediums Work Management Marketing Management 182

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SEPTEMBER 19, 2023

By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies. A company is more than the sum of its products. Organic lead generation is preferable to paid lead generation.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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OCTOBER 2, 2023

And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. It’s actually the main selling point of our new product — totally automated renewals.” You can use automation to enroll new leads in nurture campaigns that send educational content over time.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Marketing Automation Service 190

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FEBRUARY 26, 2024

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. Blocklists can also include keywords or products to exclude from campaigns. What is an Ad Audience?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

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NOVEMBER 27, 2023

But at this point, you should look for the Venn diagram overlap of “known recent interest in a high-value product my company sells” and “population of significant quantity.” As a result, they achieved a 77% open rate on welcome emails, thousands of new products sold via automated marketing programs, and a 96% spike in application volumes.

Sales Qualified Leads 182

Sales Qualified Leads Practices Marketing Automation Services Campaigns 182

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SEPTEMBER 24, 2023

But there are still plenty of in-the-weeds discussions among smart and helpful search engine marketing pros, like how to anonymize an agency client’s results for a case study or how to handle discontinued product pages on e-commerce sites. How to up your LinkedIn game Love it or hate it, LinkedIn is where B2B marketers spend their time.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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MARCH 19, 2024

For example, a prospect who visits a product pricing page several times in a single day might receive a message asking if they’d like to connect with a salesperson. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Marketing Automation Services 188

Marketing Automation Services Budget Programs Generation Cross-Selling 188

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NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) and which content and tactics you need to engage them.

Marketing Automation Services 211

Marketing Automation Services Marketing Automation Automation B2B Marketing 211

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NOVEMBER 7, 2023

The frequency of emails should be informed by the sales cycle of your product. Email Fatigue We’ve all been there: you sign up to receive emails from a potential vendor because you’re curious about a product, only to be inundated with all-too-frequent emails. Unsure how to determine the best cadence for your customers?

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

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OCTOBER 3, 2023

Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings. These prospects might be interested in downloading an eBook or viewing a product overview video, so you should create a compelling CTA to get them to do so.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130