Anything Goes Marketing
NOVEMBER 19, 2006
Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.
Anything Goes Marketing
DECEMBER 21, 2008
For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Most likely.
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Anything Goes Marketing
MAY 12, 2007
Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.
Anything Goes Marketing
JULY 18, 2007
I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. The MarketingSherpa study indicted that 44% of survey respondents would choose to receive a white paper by direct mail if the option existed.
Anything Goes Marketing
AUGUST 24, 2006
Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".
Anything Goes Marketing
APRIL 5, 2009
white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email. in B2B Marketing ”.
Anything Goes Marketing
MAY 17, 2008
I just read a simple but effective white paper from Bronto on sending a repeat emails to those that don't respond to your first email. What it doesn't discuss is how to make the process of sending a second email to those that don't open or click on the first email you sent an easy one.
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