Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. It is understandable that buyers want to feel very confident in their purchase decision, given the money they are spending.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

NOVEMBER 11, 2015

Industry research shows that conducing primary research in the persona creation process is paramount to their success. Questions related to the buying process. When was the last time you purchased [category of offering]? Describe the process to me? What triggered you to make the purchase?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

MARCH 14, 2016

This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs. As consumers, we know credit card companies track our purchases and use this information to segment us towards future promotions. If a company had a soul, the purchasing history is a window into it.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

APRIL 21, 2015

Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

APRIL 7, 2016

It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place. Within one title, you may have multiple groups with an entirely different purchase process, set of criteria, authority, motivation, and preference for buying a given solution.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS we do a lot of research into what outside factors impact our customers (new regulations/ laws/ acquisitions/ new technology purchases) and dig deep to understand where buyers go for information, how they like to consume content and especially, what the trigger events are that put them into an active buying process (because buyers today (..)

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

NOVEMBER 25, 2015

Having a strategy around what technology is purchased at your organization is important, sure. Kelvin’s strategy combines data, technology, process, and people in a way that has already seen demonstrable impact within the organization. There is an idea floating around claiming “technology is a strategy!”

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100