The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. For brands, this presents an opportunity.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vision6

JANUARY 19, 2021

They promise to watch your competitors’ strategies so you don’t have to. When doing competitor monitoring, keep these eight strategies in mind. Decide which marketing strategies impact you the most. It’s time to focus your research efforts on those. Did it gain traction and reach a broad audience?

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Biznology

APRIL 27, 2016

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

LeadSquared

OCTOBER 23, 2016

That is exactly what Aditi Ohri , is trying to answer in this webinar. Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. With over 5 years of experience in social media marketing, she talks about the subtlety of designing a Social Media Marketing Strategy in this webinar. View the webinar recording.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. Readers should instantly grasp the topic or offer being presented without any ambiguity. ” “You’re Invited: Exclusive Webinar on Digital Trends” “Missed Out?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. What will they do in the virtual scenario that presents itself in 2020? Jen Capstraw, Women of Email I’m pretty certain I saw a social post go viral recently that said something like “My new hobby is signing up for online conferences and never attending.”

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. According to the survey webcasts have a $22.60

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Use data from your email platform to personalize your emails to different audience segments. In B2C, this might be a funny video that gets stitched over and over.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Live Q&A.

Examples 101

Examples Ad Building Brand Identity Branding 101

Vidyard

AUGUST 18, 2015

Video marketing is one of the best ways to engage and convert your audience, but it isn’t without potential pitfalls. Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. You know what isn’t fun?

Top of Funnel 75

Top of Funnel Video Marketing Marketing & Strategy Webinar Metrics 75

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. If you understand your target audience perfectly, you’ll be able to create content that sticks. It doesn’t necessarily has to go viral.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. But it’s not just for viral dance videos and tide pod challenges.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

Crimson Marketing

OCTOBER 9, 2013

PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Live presentations. Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? Social media posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

PowerPoint presentations. Standard videos. Micro-videos (ie, Vine). Live presentations. Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? Social media posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Brandpoint

APRIL 26, 2021

require a blood oath or sacred ritual to invite your customers into your company’s “family,” you should start considering your current clients as a vital part of your marketing strategy. Comprehensive content should: Present a new idea about your industry that only you can explain. That’s how we learn. But… when something does win?

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Adobe Experience Cloud Blog

JUNE 5, 2018

And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. Like any other channel, driving leads involves real engagement and to engage your target audience, there are several tricks you need to know beforehand. New York Times uses a very creative strategy for this.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

LeadSquared

JULY 3, 2013

Video Marketing is a very powerful way to connect with your audience. Videos are interactive, engaging and time-saving. They give more room to Marketers to connect with their audience and make the messaging more appealing. This leads audience to take desired actions. Viral Marketing Tool & Global reach.

Paid Content 52

Paid Content Video Marketing Advertising Agencies Banners 52

Hubspot

JULY 27, 2020

For example, the house might get louder during the day, planning uninterrupted video calls might feel strenuous, you might have to share your precious workspace, and some roommates or family members might have trouble adapting to remote work boundaries. Avoid overlapping meetings or presentations.

Work Management 100

Work Management Hubspot Planning Tips 100

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. 3) Digital Strategy 101, Bud Caddell. 3) Digital Strategy 101, Bud Caddell.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Sprout Social

JULY 7, 2016

One of Peg Fitzpatrick’s goals is easily recognized by her Facebook Header, which says “Check Out My Latest Video.”. Share a tutorial video on how to best use your product or service. If you add value with lots of free tips and content, followers will be more willing to send money your way when you do present a paid product or offer.

Facebook 73

Facebook Tips Business Webinar Metrics 73

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Although they're not making any money off of these classes, they serve as a strong customer retention strategy by encouraging those who aren't regularly going to the gym to use Planet Fitness' expert coaches to stay in shape.

Service 101

Service Brand Identity Branding Budget Programs 101

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

MAY 7, 2010

The presentation is not only funny is also engaging. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Hubspot

JANUARY 1, 2014

Don''t be fooled: Webinars can be a lot more work than they may initially seem. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. When to Host a Webinar.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

The Effective Marketer

NOVEMBER 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). To present well in this kind of format you have to rehearse very well.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

JANUARY 7, 2011

From the discussion thread I liked two presentations that were shared, posted below. The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The videos on their website (embedded below) are some great examples of what they mean. And how about your staff or your company’s employees?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? Know your audience 2. PPT should complement the presentation not encompass it.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100