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Plato, the Allegory of the Cave, and the digital enterprise, part 2

Biznology

Source: Wikipedia ). Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office.

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How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys.

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What Is Social Selling? Everything Your Company Needs to Know

EveryoneSocial

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Is Social Selling Marketing or Selling?

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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Social Media Marketing Facebook Google GoToMeeting linkedin pinterest social media twitter'

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How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. None of my clients, past or present, want to use it.

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Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia. Conversely, in a stochastic (probabilistic) model, randomness is present, and variable states are not described by unique values, but rather by probability distributions. source: Wikipedia ). Therefore, deterministic models perform the same way for a given set of initial conditions.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,