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How to Make a Splash with a New-to-the-World Website

Webbiquity

Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

PPC University " by WordStream. Social Media Week of Webinars " by Buffer. These free guides and ebooks distill learnings and best practices for users with varying levels of expertise running pay-per-click (PPC) campaigns. Here are some of its topics and offerings: 14) Wordstream PPC University. " by Udemy.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” DIY Digital PR (Online Engagement & Blogger Outreach).

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Is BP's PPC Brand Campaign Unethical?

Hubspot

As seen in the image above, BP's search result is featured as the sponsored (PPC) link at the top of search results pages for those search terms, linking to BP's official web page in response to the oil spill crisis. Let this be a lesson in crisis communication for marketers and public relations professionals. Webinar - PR 2.0

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Advertising, either through banner ads or pay-per-click (PPC), trended toward the bottom of the list. How fast things change.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

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