Industrial Marketing Today

FEBRUARY 12, 2012

They are not quite sure what if anything they can create beyond case studies, product data sheets and application notes. This lead nurturing strategy is very effective because you save your customers valuable time in finding the right parts and speeding up their design, testing and new product introductions.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

JULY 2, 2012

Design wins lead to prototype and production orders. They can move up the value chain by offering CAD/CAM related services to OEMs that are always looking for ways to reduce production costs and shorten the time to market their products. That’s why I like to call them “sales enablers.”.

Lead Ranking 60

Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Industrial Marketing Today

JULY 12, 2011

Nobody buys product features, they want solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? Industrial and manufacturing marketers are trained to sell solutions. That’s marketing 101, right?

Marketing Management 60

Marketing Management Paid Search Agency Comparison Inbound Marketing 60

Industrial Marketing Today

MAY 7, 2012

Don’t just use your content for positioning your industrial company as a thought leader, become a thought initiator instead. If all you do with your content marketing is to promote your company’s industrial products, you are likely to be disappointed. See Problem-centric Industrial Marketing ).

Content Marketing 60

Content Marketing Planning Content Sales Qualified Leads 60

Industrial Marketing Today

FEBRUARY 12, 2011

These are some more industrial and engineering blogs that I found and liked: Nikon Metrology – manufacturers of a full line of metrology products. Some that caught my attention are: “Blogging positions the company as a thought leader, an expert. Kinetic Die Casting Blog – makers of aluminum die casting parts. Jeff Ogden. “B

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

AUGUST 11, 2011

Positioning you as a thought leader in an industry where you have very little recognition. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts. That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

MARCH 23, 2012

Your industrial website must be a true reflection of your company, its products and services. Get together with your sales team, channel partners, product engineers and sales support people. After going through these steps, you will be in a much better position to evaluate different web design proposals.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60