ViewPoint
NOVEMBER 16, 2017
How do my colleagues at PointClear and I keep from falling into this trap? My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. The PointClear team would like to hear from you about your sales lead generation best practices.
ViewPoint
FEBRUARY 28, 2018
I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. Automated physician scheduling that streamlines practice operations and creates a positive patient experience.
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ViewPoint
APRIL 16, 2018
I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership. With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level.
ViewPoint
FEBRUARY 23, 2018
Scott Brinker , author of Hacking Marketing, a great book about agile practices in marketing, sheds more light. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Testing and data over opinions and conventions.
ViewPoint
MARCH 7, 2018
We teach them how to navigate an organization, we work with them on the anatomy of a call, we practice questioning (situation, problem and implication) … and we cover other ground that helps them be better sales prospectors. Read this post , written by Jim Hall, a PointClear associate, to learn how he applies these listening skills every day.
ViewPoint
DECEMBER 9, 2010
Such a practice makes sense in any economic climate, but in our current market downturn it can be a way to actually improve efficiency and do more with fewer resources. Conversely, they need carefully qualified leads that have been correctly developed until they are ready to be delivered as high-value qualified sales opportunities.
ViewPoint
MAY 23, 2018
Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% You can see from the above breakout that standard lead generation—the approach most organizations take —nets 50 highly qualified leads against a list of 1,000, or a 5% lead rate. See more …”.
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