ViewPoint
DECEMBER 9, 2010
Conversely, they need carefully qualified leads that have been correctly developed until they are ready to be delivered as high-value qualified sales opportunities. By focusing sales resources on a smaller number of better quality leads, they can spend time more effectively on the most likely buyers.
ViewPoint
FEBRUARY 23, 2018
Scott Brinker , author of Hacking Marketing, a great book about agile practices in marketing, sheds more light. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. years—twice the industry standard.
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ViewPoint
FEBRUARY 7, 2018
While most people wouldn't quibble with the above reality, many still measure marketing success based on the cost per lead. Take a look at the following cost per lead comparison. These numbers show what goes into generating a high-quality lead—and what it costs.
ViewPoint
JUNE 28, 2018
During the year, marketing spent a lot of money driving thousands of so-called leads—while sales reported that they got absolutely nothing of value from marketing. I asked him what percentage of leads delivered by PointClear were considered high quality and he said 100%.
Paul Gillin
FEBRUARY 2, 2012
My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.
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