Valasys

JUNE 22, 2020

It is important for B2B companies to build an authentic personality, and develop a unique core set of values so that prospects feel uniformity and humanized touch-points in ways they are being treated. Thus, the brand voice process revolves around pervading a unique personality and emotion through companies’ communication.

WOMM 69

WOMM Ad Building Brand Identity Branding 69

Valasys

FEBRUARY 21, 2020

According to Claire Sadler, Marketing Director at Direct Line , “B2B advertising is often rational rather than emotional…We are all human beings and we don’t become a different person when we go to work.”. Also, positive word-of-mouth marketing (WOMM) is a repercussion of delivering an excellently seamless after-sales experience.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MAY 22, 2020

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

MAY 1, 2020

Triggered email marketing campaigns are highly successful as they help in delivering highly personalized messages to the target persona at the right time, thereby optimizing customers’ experiences, saving time, and improving the probability of sales. Emails sent on Personal Landmarks. Transactional Emails. Wrapping Things Up.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. Stories can break the dignity of a person. Technologies employing emotional analytics enable devises to collect data about users.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JANUARY 17, 2020

Personalization: Optimizing online personalization is very important as the shoppers & buyers are different people. Personalization means much more than addressing the customers with the correct name after they log in. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. You need to meet your customers, where they are.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JUNE 19, 2020

Remember that to scale-up your email marketing during coronavirus, not only you need to tweak your email marketing messages to make them more personalized and empathetic but you also need to keep the frequency of email deliverances apt. Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

AUGUST 19, 2019

According to research by the Content Marketing institute case studies happen to be the third most effective B2b content marketing method only next to In-person Events & Webinars/Webcasts in that order. . Focus on Personalizing Omnichannel Marketing: . According to research published by Aberdeen Group Inc.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Artificial Intelligence Assists in Improving Personalization: Personalization has been an integral part of B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JULY 12, 2019

The modern B2B marketing realm requires sales & marketing teams to be highly coordinated, not just on digitized platforms, but also in person. Client retention helps in forming the loyalty loop for bringing in new customers by positive WOMM, as well as in pitching new supplementary products to the existing customers. To Sum All.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

DECEMBER 16, 2019

As targeting becomes more tailored & hyper-personalized, more & more ads are served to the target audiences. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing. Coming up with the best B2B SaaS Facebook ads is a constant challenge for SaaS marketers.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. CRM & Lead Nurturing : CRM is important for integrating marketing automation efforts to personalize interactions with clients.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Hubspot

JANUARY 10, 2017

Prospects Expect Personalized, Relevant Content. Now we expect all our digital engagements to provide that sort of personalization. Personalizing content requires much more than inserting a prospect's name into an email. Effective personalization is providing the most relevant content. It's been normal, expected.

Education 28

Education WOMM Trends Planning 28

MLT Creative

MARCH 18, 2011

Within my professional and personal circles, I’m well-known for my bacon obsession, and I have no problem openly admitting to anyone and everyone that I’ll be gorging myself with crispy bacon and beers on that glorious Saturday. I have a big mouth when it comes to bacon.

WOMM 40

WOMM Peer-to-peer Business Paid Search Agency 40

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

7) Creates a Network for Marketers to Benefit from online Positive Word-of-Mouth-Marketing (WOMM) : Having an efficient content syndication strategy allows publishers as well as brands to benefit from the positive Word-of-Mouth Marketing (WOMM). Content syndication is bound to have constraints as well, viz.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Employ Word-of-Mouth Marketing: According to a report by Nielsen 92% of the customers prefer recommendations from friends & family over any form of advertising. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 26, 2019

With the proliferation of Artificial Intelligence (AI) & algorithms based on machine learning (ML) , the marketers are also focusing on creating intelligent pieces of content & dynamic content to fragrantly optimize the personalization for the end-users & improve their experiences across omnichannel. .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 20, 2019

People prefer to share pieces of content that reflects on their personality rather those that might reflect or resonate with their personality traits on social media. The pieces of content that help people to stay in touch with each other & lead to mutual growth or prosperity (on an intellectual level for example).

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects. Focus on Personalization: .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 25, 2019

According to Sean Ellis, who coined the term “Growth Hacking” for the first time, a growth hacker is defined as under: “A person whose true north is growth. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). The threshold of “personal value” is extended further by video testimonials.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49