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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag.

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Social Customer Care 101: 6 Tips to Follow

BenchmarkONE

In this blog post, we’ll tell you the importance of providing social customer care and name the most important social media channels to use for customer service , as well as provide six tips on excellent social customer care to follow. Read on below for actionable social customer care tips for Facebook, Instagram, and Twitter. .

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. Use these tips from the leading ecommerce experts to develop your game plan and boost your online sales. Looking for more tips? Make a Personal Connection with Customers.

Bundling 145
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Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Then, use a third-party tool or platform to val idate what you’re hearing. In fact, you could simply reuse these examples and expand upon them for individual case studies, product-focused checklists and, my personal favorite, case study portfolios. Tactical Tips and Takeaways. Influencer Input.

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Email inspiration: 16 places to look for exciting email examples

Litmus

My personal favorite brands to subscribe to are Todoist , Thinx , and YNAB. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. The Open Rates Newsletter from Val Geisler. Sometimes you need some very industry-specific inspiration.

Examples 105
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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in.

VALS 28
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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. The Potential of Instagram Ads for B2B Companies Large, well-known B2B companies have built solid followings on Instagram and engagement through following the best Instagram tips and tricks. What is more, the ad showed a person working on the laptop. What were the ad results? 12-point lift in ad recall.