Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Trend #5: Business professionals expect authenticity in company social media participation.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JUNE 18, 2010

So if you have just been asked to drive more leads now, here are the tactics that can produce the highest return: Email Many B2B marketers are still seeing the highest return on marketing efforts with effective email techniques. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. Yeah, right – what percentage of the time do you think those cute little puppies are returned?

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn? We have to teach them how to fish!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn? We have to teach them how to fish!

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

How do you manage the personal brands of executives? So the answer right now is to get an executive personal brand presence. How do you divide and conquer social media across sales, marketing, customer service? I’ve been dealing with “personal brand of executive&# challenges alot over the last few years.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

JULY 19, 2010

The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose. One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 12, 2010

This is why I advocate creating a service level agreement between sales and marketing that specifies exactly what is to be delivered in terms of both quantity and quality. You can’t “sell&# someone unless they are in the market to buy a product or service like yours. So if you: a.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Directive Agency

APRIL 19, 2017

Personal Profile Shares for LinkedIn. This may seem like an afterthought, but don’t forget to promote the post via your own, personal social media profiles as well. It’s easy for users to identify branded social pages promoting their own products/services and scroll past. services, you can post snippets instead.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Unfortunately, Ian was recently banned by StumbleUpon , so use this service very carefully.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

WebMarketCentral

SEPTEMBER 15, 2008

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by UM Finds Web 2.0 UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

DECEMBER 28, 2009

but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool." Tags: Web 2.0 In this article, Daniel Flamberg explains why he is "stumped and frustrated" by Twitter (maybe he needs to read Jason's post above?)

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

DECEMBER 31, 2009

ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

APRIL 6, 2009

It drives you professionally, personally and algorithmically. Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Tags: Web 2.0 Have a good one and you'll see positive returns." Social Tagging.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? To me, social media is all about personal branding.

Social Media 100

Social Media Personalization Brand Identity Branding 100

WebMarketCentral

SEPTEMBER 4, 2008

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. Plus the post includes this cool graphic from Elliance , an eMarketing firm specializing in results-driven search engine marketing, web site design, and outbound eMarketing campaigns.

Social Media 20

Social Media Optimization Linkbait Media 20

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

What is the Service Profit Chain? Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. How to Use ANGELS to Energize Your Market. ” ‘Nuff said.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. How to Use ANGELS to Energize Your Market. ” ‘Nuff said.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Marketing Insider Group

JULY 8, 2010

So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Israel-based Fiverr lets anyone sell a service of virtually any type for USD 5.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

So what do they mean by “Innovation Insanity&# , here is their definition: INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. Israel-based Fiverr lets anyone sell a service of virtually any type for USD 5.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

If you think marketing objectives are about something other than sales, then it’s time to start networking. Five years into my early sales career, I realized that I was a mildly successful sales person mainly because I focused on relationships, not selling. And…Marketing needed lots of help. These are all great tips.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. His blog also includes a beautifully written personal account of the night the Berlin Wall fell.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Directive Agency

JULY 26, 2016

I’ll start with the things to avoid: Excessively long or short service agreements. I recommend service agreements of around 6 months, by which time you should be seeing significant improvements regardless of where your website starts. SEO & Content Marketing Consulting Director from Sydney Australia. Services vs consulting.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76