Convince & Convert

MARCH 19, 2013

Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. allows you to automate blog post delivery to social networks.

Social Media 167

Social Media Product Tools Media 167

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 101

Social Media Rules Automation Media 101

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. Pretty neat.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Convince & Convert

JULY 5, 2013

Janice Person, Monsanto @JPlovesCOTTON. Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Holy Social!

Social Media 142

Social Media Media Brand Identity Branding 142

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Social Media 162

Social Media Media Viral Marketing Skype 162

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. You cannot use personal timelines as an entry mechanism for the contest (e.g. Don’t allow more than one entry per person. How to Run a Contest on Facebook. After all, your prospects most likely hang out here.

Social Media 101

Social Media Media Rules Guidelines 101

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. But he was doing real work in social media and wanted to share his knowledge with people in a digestible format. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now.

Social Media 151

Social Media Media Content Case Study 151

ClearVoice

NOVEMBER 7, 2022

Sam and John carefully analyze highly successful companies and personalities. They tackle topics like evidence-based content marketing, social media marketing, email marketing, and event marketing. Social Media Marketing Talks Show – Michael Stelzner. Where to listen to Akimbo: Acast. Google Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

Social Media 122

Social Media Media Best Practices Skype 122

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. In 2014, “the big bang of social will finally, I think, slow.” Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends.

Social Media 148

Social Media Skype Media Paid Search Agency 148

Savanta

AUGUST 3, 2011

B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Social media is being used then, but how?

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Martech

MAY 23, 2024

It also helps marketers deliver personalized experiences that really grab customers’ attention. Before, if you wanted to podcast through HubSpot, you had to juggle third-party tools and RSS feeds. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. Content is still king.

Marketing AI 115

Marketing AI Budget Programs Thought Leadership Landing Pages 115

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 74

Social Media Optimization Media RSS 74

B2B Marketing Traction

OCTOBER 20, 2010

Now it’s about having the great web site, the content, the eLetter, plus a presence on social media. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton ! It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. The RSS feed is: [link]. Holy Social.

Social Media 123

Social Media Media Marketing Budget Communities 123

seo.co

FEBRUARY 15, 2022

There are also plugins to integrate your social media efforts into your blogging. Preparing your blog for RSS. RSS is one feature that every newbie blogger should take advantage of for better exposure. Enabling RSS aggregator for your blog helps readers follow it conveniently. Post on Social Media.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Social Media 144

Social Media Activities Media Skype 144

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social Media Evolution. Social Touches Many Facets of Business. Image attribution: Priscilla Du Preez.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Convince & Convert

APRIL 18, 2013

Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. The RSS feed is: [link]. Listen Now .

Personalization 137

Personalization Skype Brand Identity Branding 137

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

Automation 112

Automation Tools Work Management Marketing & Strategy 112

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. How did you get involved with social media? What do you like least about social media?

Personalization 138

Personalization Social Media Skype Blogger 138

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. And it is about growing your social connections. What is Social Selling? What is Personal Branding?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

Social Media 100

Social Media Digg Media RSS 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 22, 2013

The RSS feed is: [link]. “What we do in social media today might not be what we do next year.” “The excitement about social sometimes takes our eye off the fact that it’s still not for everybody.” The company’s fluency in social media drove holiday sales in 2012.

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Create Engagement.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

NuSpark Consulting

OCTOBER 24, 2011

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. That means social media.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Launch Marketing

SEPTEMBER 30, 2020

Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. Adding a visual element like this can increase the odds of your content being shared socially. Content Promotion Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127