Digital B2B Marketing

SEPTEMBER 20, 2012

Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Some marketers do not see value in personas beyond the audience research.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

Digital B2B Marketing

AUGUST 22, 2013

Developing personas is one of the first steps recommended by many B2B marketers. Understanding your audience is critical, and personas are one of the most effective solutions, right? I recently had the privilege (cough) of reviewing personas created for a client by a large, respected agency. The Funhouse Mirror Persona.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100

Digital B2B Marketing

AUGUST 23, 2012

Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Let’s look at lead scoring, personas, and the connection that needs to be made.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

MAY 14, 2012

There are plenty of posts about content strategy, with advice that includes audience research, creating in-depth personas, mapping the buyers journey and then creating content for each stage of the buyers journey for each persona. So what is the alternative to creating more content that sucks?

Content 100

Content Buyer's Journey Education Marketing Prospects 100

Digital B2B Marketing

JANUARY 24, 2013

Did you develop audience personas and decide to focus on the persona you nicknamed “Google” Your readers are not machines (or at least I hope not!) All the Wrong Reasons Did you start a blog because you “should” or because you wanted to improve your search ranking?

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

FEBRUARY 7, 2012

On one hand, you are advised to develop personas and a deep understanding of your audience in order to create an effective social media program. Being believable in social media allows you to deliver value, through education, entertainment or function, based on the personas and audience insight you have developed.

Social Media 100

Social Media Media Broadcasting Social Marketing 100

Digital B2B Marketing

JULY 17, 2013

You know your target persona better than you know any real person in your target audience. You attempt to decipher the intent behind marketing and advertising you see. You think the idea of talking to a brand on Facebook is completely natural. You are convinced everyone should use Google+. Don’t they understand the SEO benefit?

Planning 100

Planning Banner Ads Banners Ad Exchange 100