Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 163

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 163

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 104

Social Media Template Work Management Marketing Management 104

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.

Sales Qualified Leads 313

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 313

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

Marketing AI 125

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 125

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 206

Social Media Promotion Creativity Media 206

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 107

Social Media Media Business Viral Marketing 107

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. Update your LinkedIn company profile. Update your personal profile.

Paid Content 142

Paid Content Linkedin Tips Work Management 142

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 97

Social Media Features Media Curation 97

Webbiquity

AUGUST 18, 2020

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Image credit: Teooh. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. This is a good guiding light for your LinkedIn content strategy.

Linkedin 94

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 94

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Marketing Insider Group

OCTOBER 12, 2015

In recent years, organic reach for top social networks has consistently declined. For marketers this is bad news, and it’s one of the top challenges that’s keeping us up at night. How can you get more eyeballs and reach for your social media content? Create new ads with Facebook Ads Manager.

Paid Social Agency 100

Paid Social Agency Budget Programs Viral Marketing Linkedin 100

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Brand Identity 97

Brand Identity Branding Advertising Agencies Paid Search Agency 97

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. The social media landscape offers a virtual goldmine of customer intelligence. The social media landscape offers a virtual goldmine of customer intelligence.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Sprout Social ). .

Social Media 58

Social Media Social Marketing Trends Media 58

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 106

Tools Brand Identity Branding Enterprise Management 106

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Content Marketing. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

BenchmarkONE

NOVEMBER 24, 2021

For a business, there is no better advertisement than a passionate, satisfied and happy employee. Employee advocacy is contemporary influencer marketing. It has been around for decades in various forms, but the internet and social media have revolutionized it. Employee Advocacy on Social Media. Here is why.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Just because you have a LinkedIn company page doesn’t mean it’s going to market itself. Marketing Your Business on LinkedIn. LinkedIn Ads.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Advertising Agencies 105

Advertising Agencies Paid Search Agency Social Media Ad Agencies 105

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Campaigns 138

Campaigns Examples Design Planning 138

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! Promote your profile on all of your “owned” channels.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. One thing that keeps us hooked to our social media feed for hours is how personalized it is.

Linkedin 82

Linkedin Tips Lead Ranking Lead Scoring 82

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Hinge Marketing

JULY 24, 2015

You have a range of marketing tools and tactics at your disposal. With so many options, is paid advertising still worth it? And if so, what’s the best ad platform to use? Here is an overview of four of the most common ad platforms for professional services firms today. Banner Ads.

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Advertisements 48