Zoominfo

OCTOBER 18, 2021

Use ZoomInfo TalentOS filters to identify highly relevant and diverse candidates based on the job description, seniority, and job title. Triggers The requirements of the role have been defined and it’s time to initiate the candidate search or sourcing process. Use SmartFilters to add diverse candidates into your talent pool.

Zoominfo 100

Zoominfo Ad Building Outreach Trigger Marketing 100

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. That doesn’t mean reaching people has gotten any easier.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Paid Search Agency Trigger Marketing 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Zoominfo

APRIL 6, 2021

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics. Marketing automation has existed for many years, but often on a generic playing field.

Marketing Budget 130

Marketing Budget Marketing Management Ideal Customer Profiles Automation 130

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

Zoominfo

SEPTEMBER 15, 2020

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. But for some organizations, it’s worth the cost.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights. We are at the dawn of a new era in B2B sales and marketing. Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Zoominfo

JULY 13, 2023

It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engagement, attention, and outreach when it’s needed most. These goals should be specific, measurable, achievable, relevant, and time-bound. Setting SMART goals.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. But ‘regular, consistent outreach alone isn’t enough. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

SEPTEMBER 15, 2020

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. But for some organizations, it’s worth the cost.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. For instance, users are restricted to having only five active sequences at any given time.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Zoominfo

AUGUST 5, 2020

Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Stay relevant to what your prospects do, need, and hope to achieve. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Intelligence: Uncover opportunities within your market by understanding how to engage active buyers.

B2B Sales 73

B2B Sales Enterprise Management Zoominfo Work Management 73

SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

Conversica

NOVEMBER 4, 2022

What’s not to love about offloading repetitive outreach to leads/customers while still delivering iconic experiences? This is a big benefit for B2B companies especially because it helps solve common pain points including: Poor prospect or customer engagement by delivering personalized and relevant communications at scale.

Account Based Marketing 52

Account Based Marketing Work Management Lead Scoring Lead Ranking 52

NetLine

OCTOBER 30, 2023

Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the B2B Black Hole? Like astronauts untethered from their spacecraft, they float, directionless.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Zoominfo

FEBRUARY 5, 2018

Consider these statistics ( source ): 90% of business professionals agreed that sales outreach personalized to their industry is very important. 83% of business professionals agreed that sales outreach personalized to their specific business problem is very important. Marketing engagement. At a previous company?

Research 113

Research B2B Thought Leadership Work Management Zoominfo 113

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

APRIL 6, 2021

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. The most successful organizations are gathering this information and using it to feed their go-to-market strategies and tactics. Marketing automation has existed for many years, but often on a generic playing field.

Marketing Budget 26

Marketing Budget Marketing Management Ideal Customer Profiles Automation 26

Zoominfo

FEBRUARY 5, 2018

Consider these statistics ( source ): 90% of business professionals agreed that sales outreach personalized to their industry is very important. 83% of business professionals agreed that sales outreach personalized to their specific business problem is very important. Marketing engagement. At a previous company?

Research 100

Research B2B Thought Leadership Work Management Thought Leadership 100

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Then, from a managerial perspective, think about whether the actual activity and outreach happening from the sales floor is captured to measure effectiveness. Once you’ve calculated your TAM, you can start to narrow it down.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

SalesIntel

AUGUST 16, 2023

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. ZoomInfo’s subscriptions have recently increased in price.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. We announced the acquisition of Insent last month (now called ZoomInfo Chat ).

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. What is SalesIntel’s PredictiveIntent?

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

SalesIntel

FEBRUARY 28, 2024

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. To reap the benefits, the data must be of good quality.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Zoominfo

JULY 13, 2021

We’ve had some big moments at ZoomInfo over the years. In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. We announced the acquisition of Insent last month (now called ZoomInfo Chat ).

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Zoominfo

JULY 7, 2021

Both are facing the impacts of the ongoing Great Resignation , while already operating within a fiercely competitive and candidate-driven talent market. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What triggers the recruitment process?

Process 100

Process Ideal Customer Profiles Work Management Paid Search Agency 100

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

FEBRUARY 14, 2023

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. To reap the benefits, the data must be of good quality.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52