PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

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Buyer Intent Intent Data Intent Work Management 118

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

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Intent Data Intent Intent Signal Account Based Marketing 62

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Let your employees do the talking Some of the best demand-generating outreach happens outside official corporate channels.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Boost Revenue & Bottom Line Measuring B2B lead gen success is a powerful way to track and improve your marketing and sales processes. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. Tactic #1: Easily Prioritize Accounts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. SQLs: Exhibit a higher level of purchase intent, often demonstrated by requesting a quote, demo, or direct sales contact.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

SalesIntel

JULY 21, 2023

But, before we even get started, we’re going to throw out any contact and phone number list offers that show up in your inbox as cold outreach. Now, let’s review what you should consider before finding a B2B data partner to provide phone numbers for sales outreach.

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Cold Calling Buy Work Management Outreach 52

Madison Logic

MARCH 6, 2024

Companies that build strong TALs notice the following benefits: Stronger Alignment Between Sales and Marketing The collaborative process of building and refining a target account list encourages a unified approach to goal-setting and strategy implementation.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

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Intent Data Intent B2B Sales ROI 62

RDIGS

MAY 25, 2023

Businesses can generate more qualified leads, improve the efficiency of their lead-generation processes, and make more well-informed decisions about their marketing initiatives all by implementing data-driven strategies. By analyzing this data, you can gain insights into their interests, pain points, and purchase intentions.

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

DemandBase

MAY 28, 2020

Purchase Intent. When hand-raisers appear at all (just 3 percent of buyers complete forms today), it’s typically late in the purchase cycle. And they may not even be a definitive indication of purchase intent. Think of purchase intent as the new lead–the new highly qualified lead.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

PureB2B

APRIL 26, 2022

Locating the right person worthy of your outreach efforts can feel like trying to find a needle in a haystack. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. Finding in-market leads for B2B businesses is crucial to achieving revenue goals.

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In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

RDIGS

MAY 25, 2023

Businesses can generate more qualified leads, improve the efficiency of their lead-generation processes, and make more well-informed decisions about their marketing initiatives all by implementing data-driven strategies. By analyzing this data, you can gain insights into their interests, pain points, and purchase intentions.

High Quality Lead 52

High Quality Lead Lead Ranking Lead Scoring Sales Qualified Leads 52

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Only B2B

SEPTEMBER 21, 2021

According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman. When you combine prospect signals with buyer intent data, you have a clearer view of how to make the most of customer insights. Must Read: Predictive Modeling done better with the Purchase Intent Data.

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Intent Data Intent Paid Search Agency Top of Funnel 114

DemandBase

MAY 7, 2020

Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you. In today’s B2B world, it’s all about the intent, not just the information in a form fill.

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Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

DealSignal

MARCH 2, 2024

Rather than relying on guesswork and gut feeling, you get ahead of the curve by tapping into the buyer intent data to map out exactly where and how you should place your efforts. With such high rates of users abandoning their checkout processes, retargeting is essential to winning back your audience’s attention.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Aberdeen

SEPTEMBER 16, 2019

It seems like every time you go on LinkedIn, there’s another person calling out some sort of disruptive cold outreach attempt. No one wants to their email inbox or phone inundated with irrelevant outreach attempts. Solving sales prospecting irrelevance requires new data and processes. And the stats back this up.

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Intent Data Cold Calling Outreach Intent 66

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

DealSignal

NOVEMBER 1, 2022

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Valasys

JANUARY 29, 2024

It injects a surgical level of precision into the ABM process, delivering: 1. It analyzes purchase patterns, industry trends, and internal news reports to reveal hidden buying triggers and decision-maker profiles. This empowers you to personalize your outreach beyond just names and titles.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer’s purchasing intent, or if they are interested in your product or services. It includes information on a buyer’s thoughts, preferences, usage patterns, experiences, discussions, purchases, analysis, and comparisons.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Directive Agency

FEBRUARY 28, 2022

As you get early customers, really try to understand who was involved in the buying process, why they chose you, and what specific pain points you solved. Keep a list of happy customers or keep track of events/milestones in your customer onboarding process to time your review outreach. . Prioritize based on data.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

SalesIntel

JANUARY 8, 2024

New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. This verification process helps in confirming the legitimacy of the sender, reducing the chances of email spoofing or phishing. Additionally, senders are required to process all unsubscription requests within two days.

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Rules Phishing CAN-SPAM Intent Data 40

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. It’s one plus one equals three for driving conversions from inbound,” said DealSignal Founder & CEO, Rob Weedn. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

SalesIntel

FEBRUARY 9, 2023

The sales benefits of B2B data or sales intelligence platform ranges from increased leads to targeted segmentation, faster audience buying intent identification, and greater outreach personalization. Sales leaders use intent data to improve account prioritization. Increase lead conversions using intent data.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

PureB2B

MARCH 31, 2022

One major way the process is changing is that it no longer relies heavily on cookie traffic or website visits. Options like behavioral analytics and decisional data both help to guide marketers in the right direction—toward purchase-intent prospects. Intent data, if used correctly, can achieve that exact goal.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

NetLine

DECEMBER 18, 2023

When multiple employees in one company are all conducting similar queries, there’s a greater chance the organization is actively willing to make a purchase. So, it’s vital to not only identify the various sources of intent data but also implement the necessary processes to collect and analyze it.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. This enables them to tailor their event messaging, content, and outreach efforts to resonate with the specific interests and needs of their target audience.

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Intent Data Intent Event Marketing Marketing AI 62

DealSignal

MAY 3, 2021

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52