Industrial Marketing Today

NOVEMBER 28, 2010

Mistake #1: Lack of strategy and incomplete keyword research. Most people know about the free Google’s Keyword Tool and use it to do their keyword research. Very little time is put into doing research on how their prospects and customers actually do their search. May be I just answered my own questions, if you catch my drift.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

MAY 6, 2011

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Job Functions included engineering, management, support and research. Primary and preferred method of researching products – supplier’s Website.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

NOVEMBER 14, 2010

This misalignment is destructive and disruptive to the entire organization. Unless you are like Apple and can develop innovative products without doing any market research, you must first understand the customer’s needs before engineering and manufacturing a new product. Orr who is the Chief Visionary Emeritus at Cyon Research Corp.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

MARCH 23, 2012

They are online doing a significant amount of their initial purchase-related research long before they will contact or engage with your sales team. Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

FEBRUARY 12, 2011

For this post, I researched and found many more industrial and engineering companies that are actively using B2B blogs. So there are plenty of opportunities for more B2B organizations to adopt blogging and Jay Baer says, “2011 will be the year that the B2B companies widely recognize the importance of having a viable blog.”.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

NOVEMBER 16, 2011

What this means to industrial marketers: Do more in-depth keyword research. Organic SEO based on this tried and tested principle will never be susceptible to Google’s frequent algorithm changes. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these.

De-duplication 60

De-duplication Google SEO Blogger 60