WebMarketCentral

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How to Track Buzz for Big Brands - WiseWindow

WebMarketCentral

WiseWindow is an online (SaaS) platform designed to aggregate consumer sentiment as expresses across more than 12 million sources—forums, blogs, opinion sites and other social media venues. WiseWindow attempts to measure "what moves people" in terms of attributes and buying factors.

Buzz 20
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Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. PR can influence opinion, but not control it. Blogging is a PR activity —a tool to build image and credibility—not marketing. In Barger's words, it belongs at the top of the sales funnel.

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Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email.

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RainToday Releases "The One Piece of Advice You Can't Sell Without"

WebMarketCentral

But given that the report was written by 11 experts in Web marketing and sales, each of whom (natch) has distinct opinions on the topic, it should have been titled "The 11 Pieces of Advice You Can't Sell (or Market) Without." Regardless, this report is well worth the read.

RSS 20
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Social Networking may not be All That

WebMarketCentral

Social networking is a way to get the opinions of a lot of Aunt Mabels at once. Put another way, you might not select a plumbing contractor because he has a big ad in the yellow pages, but if Aunt Mabel recommends him, then he must be okay.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

If buyers are asked whether they have a more positive opinion of vendor A or vendor B, they are far more likely to answer honestly to an independent source than to a vendor. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. Ratings and Rankings.

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

Among the recommendations: express, and be willing to defend, strong opinions; anticipate the needs of specific audience segments you'd like to attract, then address those needs; and spread links to your blog and RSS feed far and wide.