Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

Top of Funnel 69

Top of Funnel Analytics De-duplication Work Management 69

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 1) Redefine Your Metrics.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

DECEMBER 7, 2022

I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate? White, Head of Research, Oracle Marketing Consulting.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Navigate the Channel

JANUARY 3, 2024

The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. “On Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Personalized emails deliver 6x higher transaction rates.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Martech

AUGUST 15, 2022

Even if you don’t do a full-blown strategic planning session every year (email marketing team of one, I’m talking to you), this audit will guide you through the background research you need to identify your email strengths and weaknesses and plot your course for the 12 months. The open rate.

Budget Programs 88

Budget Programs Privacy Protection Paid Search Agency Planning 88

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 111

Open Rate Click Rate Paid Search Agency Privacy Protection 111

Litmus

DECEMBER 15, 2023

For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages. Our research revealed that just over half of all email teams automate their onboarding or post-purchase emails—and that’s just one sequence.

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Planning 90

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Add to that, increases in privacy protections that make the insights you gather even more important to building quality relationships with your subscribers and creating an exceptional email experience.

Eloqua 77

Eloqua Privacy Protection Aggregators Click Rate 77

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. You can find this information by researching the game, app or ad platform.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. Your open rates are skewed Email numbers are no longer accurate. But the price? Peek into the future.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. Your open rates are skewed Email numbers are no longer accurate. But the price? Peek into the future.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52