CTR Open Rate Privacy Protection Research 
Navigate the Channel
JULY 12, 2023
Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Math is fun! Not so much.
Porch Group Media
NOVEMBER 10, 2022
43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Personalized emails deliver 6x higher transaction rates.
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Single Grain
AUGUST 7, 2023
As a result, they: had a 450% CTR increase reached 6.8 video completion rate On the contrary, Starbucks is the master of mobile marketing : They have a conversion-generating app where customers can pay with the app, earn rewards, and order ahead. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers.
Convert
APRIL 12, 2022
Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. Your open rates are skewed Email numbers are no longer accurate. But the price? Peek into the future.
Convert
APRIL 12, 2022
Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. Your open rates are skewed Email numbers are no longer accurate. But the price? Peek into the future.
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