Martech

OCTOBER 30, 2023

If you are sending too frequently, you may see a drop in your open rates. AI is rapidly evolving and is clearly going to be part of nearly every business process in the future. Business email address Subscribe Processing. Send frequency should be based on gauging how frequently your audience interacts with your emails.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

Martech

SEPTEMBER 2, 2021

That’s the key to every digital job — to make sure everything you do, from your strategies to your tools to your processes, helps you achieve your goals. . Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update.

Email Marketing 121

Email Marketing Open Rate Privacy Protection Ad Frequency 121

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Navigate the Channel

JANUARY 3, 2024

Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign. Use analytics tools to gain insights, such as these from MailJet.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JUNE 28, 2021

It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!), Friendly note: We’re actively covering the Apple Mail Privacy Protection news. you need to do some digging.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Because of its heterogeneous nature, enterprise data requires more aggregation, analysis, and processing than B2C data.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Automate your QA process with Litmus Test. That’s where the subject line comes in. Make the best first impression.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. For B2B brands, the classic lead-nurturing process can make the value harder to determine. Get MarTech! In your inbox.

Budget Programs 114

Budget Programs Long Tail Marketing Ad Frequency Click Rate 114

Martech

JUNE 3, 2022

The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results. Message design and creation. Message previewing.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 108

Open Rate Click Rate Paid Search Agency Privacy Protection 108

Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. The open rate. If your audit shows you rely on opens to report success to your bosses, you need to change it.

Budget Programs 85

Budget Programs Privacy Protection Paid Search Agency Planning 85

Litmus

DECEMBER 15, 2023

For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages. Your email marketing strategy needs to list out the email marketing KPIs you’ll track so you know what to measure. Even your own strategy can change over time!

Email Marketing 90

Email Marketing Marketing Strategy Marketing & Strategy Planning 90

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Are you ready?

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103

Litmus

JULY 7, 2021

To make the process as peaceful (and successful) as possible, we suggest you start strategizing your holiday emails at least four months in advance, like 10% of teams currently do. The number of people involved in the process is also swelling. Thankfully, nearly half of email marketers think their approval process is “just right.”

Planning 104

Planning Deliverability Privacy Protection Email Campaigns 104

Martech

MAY 31, 2022

You might also rely too much on open rates to measure engagement. That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. Name each program according to the objective to cement the decision-making process.

Buying Cycle 92

Buying Cycle Privacy Protection Click Rate Act-On 92

Salesforce Marketing Cloud

APRIL 4, 2022

” Think of your process like a lab. Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Outgrow

JUNE 15, 2022

Ultimately, this will power businesses to deliver extremely targeted experiences, improving the performance of their email marketing programs in the process. Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. What Is E-commerce A/B Testing?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. What Is E-commerce A/B Testing?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Martech

SEPTEMBER 30, 2021

Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Read more here.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76