Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. The open rate. If your audit shows you rely on opens to report success to your bosses, you need to change it.

Budget Programs 96

Budget Programs Privacy Protection Paid Search Agency Planning 96

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. What Is E-commerce A/B Testing?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. What Is E-commerce A/B Testing?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52