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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity.

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The Best Types of Market Research for Professional Services Firms

Hinge Marketing

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. Types of Market Research. Someone else has conducted a study, and you are simply using their results.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity.

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Your Digital Marketing Strategy Is Getting Hit By Ad Injection

Content Standard

Google recently conducted a yearlong investigation into online ad injection practices, attempting to pin down just how common ad injection is on both desktop and mobile devices. The study estimated that “tens of millions” of these attempts were successful, meaning that malware was successfully downloaded onto that device.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

This is also why blogs and articles are an important part of any effort to cultivate Visible Experts – not to mention a cornerstone of online marketing. A website carries your identity and message to an ever-growing online audience. SEE ALSO: Top 10 Advantages of Online Marketing for Professional Services.

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