The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. How is it that your product or service will benefit me? You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 11, 2010

Good luck in your email marketing selection process! This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. The RSS feed is: [link].

Tactics 132

Tactics Cross-Selling Skype Social Media 132

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 16, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. Like Be the first to like this post.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

BenchmarkONE

MARCH 23, 2022

Generating leads with content marketing is totally doable, but you’ve got to ace your content creation and digital marketing approach. In terms of content, start publishing articles on noted online marketing publications that you know your audience reads. So how do you keep your clients on board for longer?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Work Management Marketing Management 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

JANUARY 3, 2009

Without good judgement, they are a waste of resources. The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible. Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Convince & Convert

FEBRUARY 26, 2013

The Sales Lion ,” is a very in-demand online marketing consultant and speaker. Instead of relentlessly exchanging emails or doing a pre-crafted sales pitch, I get on the phone and screen with a new business prospect to examine the company’s website and online marketing properties aiming to explore ways to make them more effective.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

The Effective Marketer

JUNE 23, 2009

So if you need to get up to speed on why you should do email marketing, and the basics behind that, you will find out by watching this class, otherwise just skip it. Veredict : Email marketing basics with a good intro for the novice, but lacking specific tips for the experienced email marketer.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. You can follow any responses to this entry through the RSS 2.0 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Particularly if the blogger is clearly a fan of the company/product/service/brand. How NOT to pitch a blog - Online Marketing Blog [.] Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JULY 21, 2009

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. What resources will it require? Get people to buy our products! There are several free online courses and resources on the web you can use to learn more about it. What is it for? Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Martech Advisor

JANUARY 24, 2020

While this course already covers some of the modules from Become a Content Marketer, it takes you to the next level of content marketing. Become a Content Strategist contains 13 modules to help you explore the composite aspects of content marketing. The course runs for over seven hours and provides 94 downloadable resources.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

JULY 12, 2009

I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0 This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. Like Be the first to like this post.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Resources

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Resources

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. In short, this is good, practical and actionable stuff and not some marketing theory. Resources Sounds simple, right? Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

The Effective Marketer

MARCH 12, 2009

Unless you know what the meeting if for, you won’t be prepared for it, and you won’t have a very productive meeting. The more prepared you are, the more productive your meeting will be especially if you’re running the show. You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Adobe Experience Cloud Blog

MARCH 31, 2011

It’s one thing to get thousands of hits on a video, for example, but if the viewers don’t fit your target market, you are likely wasting resources. Update your email marketing strategies – Targeted email marketing is still a B2B favorite. This exposure advantage must be balanced with the quality of message you send.

Press 48

Press B2B Marketing Tips B2B 48

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Don’t be afraid to tear apart your initial outline if you think it will improve the product. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

FEBRUARY 25, 2009

That’s the core of getting stuff done and being productive. Fourth: Prioritize Your Tasks Where some of the productivity systems fall apart is on the prioritization part. Yes, that’s where YOU have to start making decisions based on your goals, your availability, your resources, and on what’s important to you.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. Resources

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Learn to connect the dots – many times product managers and engineers have very deep knowledge about their products and the problems they can solve. Be a ruthless editor – business owners and product developers are passionate about their offerings. Resources

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The company has two primary options for getting feedback from them: market research or social media.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. There are lots of excellent articles on SEO that provide guidance and tips.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Online Marketing Institute

APRIL 4, 2011

For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. When working with multiple authors, resources like Google Calendar or Google Docs help organize efforts. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.

SEO 40

SEO SEM Effectiveness Enterprise Management 40