Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Lead Gen Lead Ranking Lead Scoring 100

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials. How fast things change.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Hinge Marketing

JUNE 25, 2014

But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website? Your bottom line is the most compelling reason to turn your website into a lead generation machine.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

B2B Marketing Zone Posts

MARCH 3, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Inbound marketing is the wave of the future. Gentle touches mapped to buyer personas and other variables.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JUNE 26, 2016

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. 9) Firms that generate leads online achieve greater profits.

Work Management 116

Work Management Online Marketing Marketing Management Service 116

Hinge Marketing

OCTOBER 4, 2013

The missing piece to your content strategy may very well be content promotion, arguably the most important part of the content process. Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. On Twitter or Facebook?

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 48

Hinge Marketing

FEBRUARY 24, 2014

Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In Content marketing is powerful.

Allocation 48

Allocation Marketing Budget Research Marketing & Strategy 48

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). The Missing Link: A Cohesive Social Content Strategy. Don’t Overlook Video!

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Belkins

JANUARY 31, 2021

Follow the tips we’ve collected for you to facilitate your pipeline and bring you the most devoted leads ever. Lead Generation for B2B: Strategies That Work We’ve collected a range of essential elements for acquiring new clients. However, non-existent emails decrease deliverability and make ESPs think you’re a spammer.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Hubspot

SEPTEMBER 1, 2016

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Online brochures and lookbooks. The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Blog posts.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78