Hinge Marketing

MARCH 16, 2015

Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. More research equates directly with higher growth and higher profitability.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. We can help! The post Can’t Stop.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Hinge Marketing

SEPTEMBER 11, 2013

An integrated marketing strategy today is more often defined as blogging, webinars, search engine optimization (SEO), social networking, email marketing and other online activities. To be certain, there is still value in traditional forms of marketing, but our research shows the growing prevalence of online marketing.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Hinge Marketing

JUNE 25, 2014

But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website? Your bottom line is the most compelling reason to turn your website into a lead generation machine.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

JULY 22, 2014

The strength of relationships among buyers and influencers, the brand, where prospects are in their buying cycle – just to name a few – all can affect getting that signature and lead some firms to question what marketing activities to focus on. On Twitter or LinkedIn? Fortunately there is data to guide firms.

Lead Generation 48

Lead Generation Consulting Marketing Management Generation 48

BOP Design

JANUARY 9, 2018

If your main B2B marketing goals include online lead generation, it’s essential that the agency you work with is on top of all the latest digital marketing trends and knows which ones are most effective for B2B firms. A bit of research can tell you a lot about whether the agency really knows their stuff – or is just all talk.

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

The Effective Marketer

APRIL 29, 2009

Online lead generation events are more effective when there’s a formal procedure that is followed every time, preventing occasional glitches from happening. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

B2B Marketing Zone Posts

MARCH 3, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Conduct B2B marketing research in 15 minutes or less. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. It also delivers our customers a sophisticated source of support.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

JUNE 26, 2016

of these methods – so most of their attention is typically online. 7) Online marketing allows you to be everywhere your clients look. More and more, that means your firm needs a robust and diversified presence online. Profitability and Online Lead Generation. Firm Growth and Online Lead Generation.

Work Management 116

Work Management Online Marketing Marketing Management Service 116

Hinge Marketing

FEBRUARY 24, 2014

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Online presentations. Research reports. eNewsletters.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. I’m sure this post will generate its fair share of comments, outrage, and controversy. Among other stuff. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hinge Marketing

DECEMBER 24, 2014

In our research on high growth, high value professional services firms , we found that high growth firms were almost 3x more likely to have a strong differentiator. And firms that generate at least 60% of their leads online are twice as profitable. Not so fast.

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

NuSpark Consulting

MARCH 1, 2016

Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. Research from 2008 indicates that people only read about 20% of the text on an average web page. People visit different social sites for different reasons and at different times. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don't need to be an IT expert to start reaching your community online. Good SEO means more target traffic.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Hinge Marketing

AUGUST 25, 2015

You’d better take a look at the research. Traditional sources of information like references have fallen out of favor, given the easy availability of information online. One way might be to look at leading research on professional services marketing so you can quantify the opportunity before you. How Hinge Can Help.

Marketing Websites 48

Marketing Websites Advertising Agencies Lead Scoring Lead Ranking 48

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don’t need to be an IT expert to start reaching your community online. Local Targeting Methodology.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. For every blog post your firm publishes for example, post an update to the company LinkedIn, Twitter, Facebook, and Google+ pages. On Twitter or Facebook?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Hinge Marketing

DECEMBER 9, 2013

Our research into buyers and sellers of accounting services shows that there are big gaps between how clients see their situation when contrasted to their accounting firm. Figure 1 shows that firms that do even occasional (less than once per quarter) systematic research into their target client group grow faster and are more profitable.

CPA 48

CPA Cost per Acquisition Planning Work Management 48

Hubspot

SEPTEMBER 1, 2016

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Online brochures and lookbooks. Research reports. Again, this is a high value content piece which is great for lead generation. Your website. Blog posts. Ebooks and whitepapers.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Belkins

JANUARY 31, 2021

Outsourcing Your B2B Online Lead Generation It is possible to get a list of warm leads quickly without launching a complex marketing campaign. Profound Analytical Insights into B2B online lead generation Modern technology allows for an in-depth analysis of user preferences.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Hinge Marketing

FEBRUARY 9, 2015

Duke University professor and author Dan Ariely , for example, has written extensively about his behavioral research on the roots of irrational decision-making. To add further complexity to this issue, research by Hinge has shown that firms tend to overestimate the impact of price on a professional services buyer’s decision.

Marketing Automation Services 48

Marketing Automation Services Service Correlation Word of Mouth 48