SmartBug Media

DECEMBER 7, 2018

Let’s say you sell a software to financial executives like a CFO, VP of Finance, or Director of Finance. You might start by searching “CFO news.” In doing so, you’d see results for cfo.com, cfodailynews.com, and CFO dedicated sections in Entrepreneur and The Wall Street Journal.

Keywords 80

Keywords Peer-to-peer Adwords Work Management 80

Metadata

SEPTEMBER 14, 2020

The good news: there are technology and vendors who can help you out. The bad news: there are over 8,000 of them, they are starting to blend together, and they can’t seem to play nicely together. Even before the Internet, if you were marketing a financial product you’d place your ad in The Wall Street Journal and not Cosmopolitan.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Hubspot

NOVEMBER 14, 2018

Did you find this news surprising?". But out of those who were familiar with it, just under a third of respondents said that they were somewhat surprised by the news. "Earlier this week, Amazon announced that it would split its second headquarters -- a.k.a., “HQ2,” HQ2,” between two cities. Location Expectations.

Amazon 66

Amazon SMB Marketing Proposals Hubspot 66

Content Standard

APRIL 18, 2015

Chris Crum of WebProNews reports the new interface allows users to filter search results by top tweets, live results, accounts, photos, videos, and news. Last year, Twitter CFO Anthony Noto signaled the company wants to better organize content and highlight the most interesting and timely tweets, the Wall Street Journal reported.

Twitter 40

Twitter Opt-out Opt-in Newsletter 40

The ROI Guy

NOVEMBER 10, 2014

This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. 3 - Seal the Deal – Delivering a CFO-ready Business Case CFOs are large and in charge of many IT purchase approvals. So how well do you deliver the financial business cases / ROI that CFOs demand?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

JANUARY 27, 2020

One of the most popular stories about success theater is a Wall Street Journal piece on General Electric. In addition to his optimism and "can-do attitude," he and his fellow top deputies also shielded themselves from any bad news or data that contradicted that narrative. Celebrate being wrong and learning new things.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

The ROI Guy

FEBRUARY 2, 2011

According to a new Accenture study of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. says there's more back and forth with different departments when making decisions with more meetings face-to-face and options getting heavier scrutiny.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40