KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Incorporate Influencer Marketing for Social Media.

Paid Content 157

Paid Content Social Media Tips Media 157

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn.

Social Media 318

Social Media B2B Thought Leadership Media B2B 318

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. 86% of marketers now combine paid and organic tactics as part of their social media strategies.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. We can use Brandwatch as an example.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. We can use Brandwatch as an example.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. Key Takeaways. Image Source.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Paid Advertising. Video Content. Social Engagement.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 108

Social Media Media Business Viral Marketing 108

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced? Why it’s important.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. What is Digital Advertising?

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Today’s post is all things Social Media. Networking / connecting. Types of Social Media.

Paid Content 132

Paid Content Social Media Media B2B 132

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. But would it still be interesting if it brought you close to content or profiles opposite your interests? Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with.

Social Media 81

Social Media Paid Content Media Lead Ranking 81

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 139

Paid Content Social Media Campaigns Media 139

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. In short, yes.

Paid Content 100

Paid Content Linkedin Social Media Top of Funnel 100

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

Paid Search Agency 96

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 96

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. How can you make sure that you’re getting the best performance out of your ads? What is A/B Testing? the answer is no.

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. Something something personal news: Tomorrow’s my last day at @WeAreOwnUp + next week, I’ll be starting work as a full-time freelancer. I’m excited + terrified!

Social Media 105

Social Media Consulting Media Work Management 105

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Martech

JULY 22, 2022

Ads on TikTok reach about 18% of adult internet users. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. Stories, which are visible for 24 hours, can include, but are not restricted to, video content.

Social Media 105

Social Media Rules Media Viral Marketing 105

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9

Social Media 86

Social Media Work Management Marketing Management Service 86

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Remember it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

Social Media 131

Social Media Social Marketing Privacy Policies Media 131

EveryoneSocial

JUNE 14, 2022

Marketing is constantly evolving and the way buyers consume also changes. But within marketing, there will always be channels that are part of the overall playbook. One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). Let’s explore!

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Launch Marketing

APRIL 5, 2023

Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. Looking for more on building an effective content strategy?

Trends 118

Trends B2B Marketing Content Marketing Planning 118

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119