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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

Truly meaningful data will help validate (or disprove) the thesis that your audience is viewing and getting value from your content. Using a multi-touch attribution model can help to confirm your findings by listing, prioritizing, and assigning value to each touchpoint in the customer journey. Analyze and evaluate often.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

Brands that use retail media wisely can benefit from better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. With the popularity of video content on platforms like YouTube and Tiktok, advertisers are finding new ways to reach their audience through video ads.

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Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. You need a cross-channel approach to get maximum exposure.

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What Is a Salesforce Developer?

Salesforce Marketing Cloud

Salesforce Object Query Language ( SOQL ) is a SQL-like query language for accessing data in the Salesforce multi-tenant database. While used to validate the skills of many candidates in the Salesforce ecosystem, because it’s focused on universal knowledge, any company can use this certification when looking to hire a JavaScript developer.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

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How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

Post these on your company’s website, YouTube, and other social media to act as evergreen content that’s constantly promoting your event, long after it has finished. If you’re implementing a multi-channel marketing plan, it can be helpful to put a “How did you hear about this event?” It looks nothing like what I saw online.” .