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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Work across channels. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.” Create data-management processes. Work across channels. Pinpoint your ideal customers. Offer incentives.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go. Shopify wishes to showcase its POS Go better than any other point of sale system. Result By making the smart move of collaborating with the physical store, this influencer marketing campaign reaches more than just social media channels.

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Trade Promotion Marketing: Tools for Success

Computer Market Research

The software should be able to eliminate time-consuming data processes and make the measuring/planning of trade promotion marketing campaigns much easier for both parties. As a result, you and your partners are provided information quickly and you are able to clearly communicate with your channel partners. Reduces admin processing.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

We are not talking about sales, marketing, or customer service, but processes of relationships where there is an engagement with dynamic journeys — where the customer is in control, not the enterprise. We believe in the creating and nurturing relationships where there is a continuous engagement using customer data, processes and people.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. In terms of accelerating revenue and your bottom line growth potential, putting dollars into channel marketing is one of the best investments a company can make. This is measured against POS performance. ROI metrics).