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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

It’s no wonder personalization is one of the hottest topics in digital marketing. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives. General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

The power of processing payments has now been optimized for mobile. Mobile payment processing apps can do much more for businesses. Take a look at payment processing technology reviews and you can see why they are so popular amongst enterprises. Bills need to get paid, and customers have to have their goods and services.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

The power of processing payments has now been optimized for mobile. Mobile payment processing apps can do much more for businesses. Take a look at payment processing technology reviews and you can see why they are so popular amongst enterprises. Bills need to get paid, and customers have to have their goods and services.

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How Beef ‘O’ Brady’s streamlines customer experience

Martech

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. Beef ‘O’ Brady’s had some previous experience with the Punchh engagement and loyalty platform by software company PAR Technology.

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What are eCommerce Platforms?

TrustRadius Marketing

The tools and resources provided by vendors in this space can help you reach a wide audience with limited technical know-how. This software can also help level the playing field, allowing your online business to compete against larger players. . The following vendors were identified by TrustRadius as the most popular in this space.

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In Today’s Experience Economy Your Customer Data Solution is Critical

Martech Advisor

Enterprises must capture, manage, and make sense of huge volumes of data to fully understand customers. In this article, Reltio founder and CEO, Manish Sood, covers the two dominant solutions used to manage customer data: Master Data Management (MDM) and Customer Data Platforms ( CDP).