Demonstrating Intent Multi-Channel POS Process 
Anteriad
APRIL 25, 2023
Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Campaign A specific series of activities used to market a product.
Anteriad
APRIL 25, 2023
Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Campaign A specific series of activities used to market a product.
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