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The latest AI-powered marketing tech releases

Martech

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Types of performance marketing models.

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Industrial Website Design: Beyond the Blueprint—Crafting Digital Experiences That Convert

Tiecas

This forms the basis of your website’s messaging and content strategy. How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Mobile Responsiveness: Prioritize mobile responsiveness in your design.

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How to use Facebook audience insights for more effective targeting

Sprout Social

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

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What Is Geotargeting and How to Use It for Conversions

Optinmonster

Are you curious about how to use geotargeting to reach more customers with your website content? Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting. Geotargeting is displaying personalized content on your website based on users’ geographical location.

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . Before the digital age, subscriptions were paid to one’s local newspaper and favorite magazines. These sources aggregated the news from multiple sources, and maybe mixed in some original content.