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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. I’m an Apple user for my mobile devices, so my most frequent platform is Podcasts, but I do also use Spotify for some missing content.

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Data-driven optimization: The critical role of AI in martech

ClickZ

AI’s ability to understand data at global, regional, and local levels, as well as the most functional kinds of campaigns for different types of businesses, is fundamentally important to delivering optimized results and creating less waste across channels. AI in cross-channel optimization. And metadata plays a big role.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael exhibits content strategy posts for startups and the need for empathy in decision-making. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. On Twitter, he will keep you informed about Google’s latest policies for advertisers.

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Ad:Tech San Francisco Recap & Takeaways (#adtechsf)

KoMarketing Associates

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. It also had some very cool startup spotlight sessions where companies went in and pitched brands, including General Mills and Wonderful Pistachios. Social Advertising Is Here to Stay.

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Social Media Marketing Pricing for 2022

TrustRadius Marketing

Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. How do you get started and where do you even begin?

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Sponsor: Conductor.

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A CMO’s Guide to Chatbot Marketing

Content Standard

. “Today, chat isn’t yet being perceived as an engagement driver, but more of a customer service operation,” writes Yinon Horwitz , co-chair of the Interactive Advertising Bureau’s Messaging Work Group. Those that are successful could see higher brand recognition, turning user-level mobile moments into huge returns.