Remove Funnel Advertising Remove Microsite Remove Paper Remove Peer-to-peer
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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. By taking one core asset and breaking it up into several “snackable” pieces, SnapApp created multiple touch points for every stage of the funnel without having to reinvent the wheel for each content piece. .

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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. By taking one core asset and breaking it up into several “snackable” pieces, SnapApp created multiple touch points for every stage of the funnel without having to reinvent the wheel for each content piece.

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6 "Boring" Companies Making Amazing Content

SnapApp

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. Take a look!

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Advertising, even with today’s sophisticated digital ads , can create overexposure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. Increase in website traffic.