Content2Conversion 2016 - My B2B Marketing Utopia
SnapApp
FEBRUARY 22, 2016
In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. By taking one core asset and breaking it up into several “snackable” pieces, SnapApp created multiple touch points for every stage of the funnel without having to reinvent the wheel for each content piece. .
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