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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign.

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Content2Conversion 2016 - My B2B Marketing Utopia

SnapApp

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. ” - David Meerman Scott.

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6 "Boring" Companies Making Amazing Content

SnapApp

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. Take a look!

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Paid Media. Landing Pages.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.