What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
Marketing Insider Group
APRIL 12, 2021
One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.
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