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How to Better Support Sales With Marketing Content

Pam Didner

But much of the content created by marketing could also be used on the sales side as is or with intentional customization. To support sales in sales enablement, content comes in the context of internal sales training, internal sales materials for tactics, and external marketing materials to share with prospects and customers.

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15 Unexpected Ways to Get More Agency Clients This Year

BenchmarkONE

However, with some creativity and proactive tactics, your agency can expand its business successfully, even in hard times. It’s a win-win – companies get the advice they need for free, and QuickSprout has a new prospect in their conversion funnel. Fill Out RFPs. Consider the fact that the average RFP win rate is 44%.

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4 ways to advance your agency with your social media strategy

Sprout Social

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Before a prospective client sends an RFP, they want to know what your agency is capable of.

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How B2B influencer marketing will grow your brand

Sprout Social

B2C influencer marketing often gets more attention because of its potential to yield direct sales. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. Which platforms work best for B2B influencer marketing? Use these tips to inform your first go.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers. Paul , Minnesota.

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Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. You can follow Ardath on Twitter at @Ardath421.

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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

ViewPoint

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. The New Selling Landscape Calls for a New Sales Map.

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